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Achieve more: How research should inform your association’s meetings strategy

Aaron Wolowiec

Although they require significantly more planning, organization, lead time and logistics management, these experiences are not only well received but contribute valuable engagement opportunities that support the organization’s recruitment and retention efforts (not to mention the bottom line). Implement actionable recommendations.

Strategy 100
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Association Brain Food: 2.10.23

Reid All About it

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Year-round attendee community.

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Association Brain Food: 10.7.22

Reid All About it

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Revisiting membership practices.