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Association Brain Food: 12.8.23

Reid All About it

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. Member app. Member retention. Zoom fatigue. More info/register.

Strategy 276
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Association Brain Food: 11.18.22

Reid All About it

Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Learn about four common reengagement campaigns—abandoned cart, back-in-stock, low-inventory, and loyalty campaigns—and how you can double down on strategies that work. Association and B2B sales. CAE credits.

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