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Give a Taste: Let Prospects & Members Sample Online Education
WBT Systems
MAY 22, 2018
Not convinced? Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. They will feel obliged to pay attention to what you’re asking—they believe they owe you at least that much. Psychology: appeal to the emotional brain.
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