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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The blog recommends roasted potatoes with dill as a side. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Strategy 272
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eLearning Pricing Models: 5 Ways to Price Your Courses

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Marketing the new course? However, members are provided with discounts and value-add opportunities such as first-look registration, while non-members pay a higher price point. That said, it’s important to take caution when discounting courses for membership. Team time and resources. Creating collateral about the course?

Price 172
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Association Brain Food: 12.1.23

Reid All About it

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register.

Arlington 266
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Get Ready for Online Learning with LMS Selection Criteria

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Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. F2F or blended learning offerings. Do you provide member discounts? Repurposed content.

LMS 81
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). It’s only a matter of time before LinkedIn Learning comes knocking in your market.

Revenue 53