2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Marketing to Make Change Happen. Resource: Transform Your Customer Marketing with Online Community.

14 Blogs and Podcasts that Will Keep You Current on Online Community and Marketing Automation

Higher Logic

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog articles are well-researched and very in-depth.

48 No-Brainer Tools Every Marketer Needs

Higher Logic

Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. We like having Evernote’s web extension on Chrome to easily save articles, snippets, or images for a marketing swipe file. What are other marketers up to?

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The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Choose the Best Marketing Promotional Items. Giveaway swag is an oft-overlooked aspect of successful marketing.

My Top 5 Blog Posts of 2018

Eric Lanke

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2018. A sales discussion is an opportunity to sell something, of course, but it is also an opportunity for crucial market research and education.

Ready, Fire, Aim Membership Marketing

Membership Marketing

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.

Blogs that work.and spread

Higher Logic

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience.

Program Goals and Marketing Objectives

Eric Lanke

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? In order to help achieve those goals, we engage in a variety of different marketing activities. Holding these marketing activities up to the metric of the program goal seems wrong.

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

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Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. What Is Content Marketing and How Do I Get Started? Blogs.

Content Marketing: What Is It?

Slice-Works

Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing.

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. These reports can help you to see data like automation rule performance, engagement over time, top ten blog reports, etc.

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5 Marketing Automation Features You Need to Start Using Today

Higher Logic

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. If you pair this with our finding that one of the biggest marketing automation challenges for associations is a lack of platform knowledge, it starts to look like associations might not be making use of these essential features because they don’t realize what they can do.

Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download.

The Ultimate List of Association Blogs for 2018

MembersClicks

Back in 2015, we recommended the 7 best association blogs to check out as an association professional (including some of our favorites like Associations Now & Smooth the Path ). Small Staff Chatter social media for associations association leadership marketing

Content Marketing: Approach Overview

Slice-Works

Content Marketing Stats and Trends Here are some interesting [.]. What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews.

Guest blog: Beyond the RFP.

YourMembership Blog

Many AMCs are fairly passive in terms of business development, waiting for requests for proposal (RFP) to enter our email boxes via the strong AMCI system, allied societies and other sources in local markets. The post Guest blog: Beyond the RFP. Widen your AMC’s business development process. by Erin Fuller, FASAE, CAE, President | MCI USA Association Management & Consulting & Member | AMCI’s Board of Directors.

The many hats of marketers

Aaron Wolowiec

Editor’s Note: This week’s guest blog post is by Scott Oser, president of Scott Oser Associates. A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. Scott Oser, president of Scott Oser Associates.

Marketing: A Gardener’s Almanac

Slice-Works

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan.

Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts.

14 of Our Favorite Examples of Storytelling in Marketing

Higher Logic

The secret lies in telling a great story, which is the foundation of great marketing. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. Have you subscribed to the Higher Logic blog?

Even a Small Staff Can Blog

Reid All About it

Admit it, you like reading blogs, don’t you? A blog provides news, information and thought-provoking ideas – a professional development trifecta. A blog educates policy-makers, journalists and other influencers about your legislative and regulatory issues. Blogs are social.

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Blogging Elsewhere: June 2011

Reid All About it

I know that you’re all on the edge of your seats waiting for the next installment of the Writing for the Web series, but first I want to catch you up on some of my blog posts elsewhere. I’m not ready to declare the end of traditional marketing.

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11 Content Marketing Tools To Promote Your Blog

SocialFish

Here’s one by Adam Nowlin, that originally appeared on his blog here , and is reposted with permission for you. —————— Effectively promoting content is often the most challenging variable in the content marketing craze.

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Membership Marketing Blog: Using Market Segmentation in.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Blog Archive.

Can Inbound Marketing Apply to Customer Marketing?

Socious

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries.

Growing Membership through Winback Marketing

Membership Marketing

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels.

Psychographics: 4 Pointers for Content Marketing

Slice-Works

If you plan on expanding your business through your marketing, and I know you do, then you need to know about psychographics. Psychographics are not a simple thing to generate, but they are essential to an effective marketing campaign. © Thinkstock Photos.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

Here’s a guest blog article from Abila‘s Amanda Myers wrapping up the event in D.C. Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing

The Marketing Communications Audit: Content Marketing Step 2

Slice-Works

What is it that a sports coach and her/his team are looking for when they review past game tapes of next week’s opposing team? At first glance, that could seem like an incredible waste of time! The answer is holes.

Unclogging Your Blog

YourMembership Blog

YourMembership.com Blog. Unclogging Your Blog. Eighty-percent of companies (who start blogs) never post more than five blog entries. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. What is so incapacitating about a blog? Blogging doesn’t have to be reminiscent of an English class assignment. Blogs don’t always have to be about the words. Blog Home.

Membership Marketing Blog: Membership Retention and Renewal.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

Five Compelling Reasons Why YOUR Company Should Blog

Slice-Works

Back in 2009 I was doing some marketing research on the internet and stumbled upon Chris Brogan ’s blog. He was, and still is, a big proponent of the community-building potential of blogging. Keeping an informational blog is proof that you know what you’re talking about.

Nonprofit Newsletter vs. Nonprofit Blog: Which Will Bring More Success

Wild Apricot Blog

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit. blog newsletter

Lifecycle Marketing: The Foundation for Membership Marketing

Membership Marketing

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1.

What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Marketers have the same problem - finding ways of getting people to engage with their content. Influencer Marketing Is on the Rise.

10 SEO Tips to Enhance Your Content Marketing Strategy

Slice-Works

So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.]. Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water.

Editorial Calendar: Content Marketing Step 4

Slice-Works

But would you do that with your marketing efforts? CONTENT MARKETING OVERVIEW. When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. © Thinkstock: iStock Collection.

Marketing Masterstrokes

Thanks For Playing

Yesterday, Kristina Twigg ( Water Environment Federation ), Lauren Wolfe ( Higher Logic ), and I presented on marketing your private online community at the Higher Logic Users' Group Super Forum. Start a blog series to attract attention.