Level Up With 15 Association Marketing Resources

Higher Logic

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs.

Year in Review: Most Popular Blog Posts of 2019

Moery Company

There were common themes weaved through the most popular blog posts that resonated with you this year. Here are the top five blog posts of 2019: Restructuring Your Membership Business Model? The post Year in Review: Most Popular Blog Posts of 2019 appeared first on The Moery Company.

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Nonprofit Newsletter vs. Nonprofit Blog: Which Will Bring More Success

Wild Apricot

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit. blog newsletter

What the Market is Telling Me – Association Hustle Episode 281 (7m 31s)

Moery Company

What is happening in the association market with meetings, association staffing, and membership? One thing drives their participation in membership is marketing. This week, we had a 78% open rate on a marketing piece. This week, we had a 78% open rate on a marketing piece.

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. 3 : Edit your thoughts and develop a blog post. I post the blog on the website, LinkedIn, Twitter, Medium, and increasingly in long form on Facebook. #4

Seriously Easy Blogging for Associations and Chambers


Guest Blog by Kyle Sexton. Blog ?. “We don’t have time for a blog.” A blog post isn’t something you need to create. I’m Google, and I’m here to take a look at your blog. We need to see your blog. Have a blog.

14 Blogs and Podcasts that Will Keep You Current on Online Community and Marketing Automation

Higher Logic

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Whether it’s perusing our favorite blogs over coffee in the morning or listening to the latest podcast in the car or at the gym, we try to take advantage of those micro-moments to stay up to date. Their blog articles are well-researched and very in-depth.

The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing. Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. So where does marketing fit in?

Blogs that work.and spread

Higher Logic

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience. A little over a year ago, I started a blog about clear business writing. The two qualities of a successful blog. It’s easy to write a blog that’s interesting, but doesn’t advance your organization.

Unclogging Your Blog

YourMembership Blog

YourMembership.com Blog. Unclogging Your Blog. Eighty-percent of companies (who start blogs) never post more than five blog entries. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. What is so incapacitating about a blog? Blogging doesn’t have to be reminiscent of an English class assignment. Blogs don’t always have to be about the words. Blog Home.

2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Seth Godin, a best-selling American author and entrepreneur, recently shared a multitude of thought-provoking perspectives while promoting his newest book This is Marketing on the podcast Self Made Man. Marketing to Make Change Happen.

Even a Small Staff Can Blog

Reid All About it

Admit it, you like reading blogs, don’t you? A blog provides news, information and thought-provoking ideas – a professional development trifecta. It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. A blog educates policy-makers, journalists and other influencers about your legislative and regulatory issues. Google loves blogs and their keyword-rich pages.

Blogging Elsewhere: June 2011

Reid All About it

I know that you’re all on the edge of your seats waiting for the next installment of the Writing for the Web series, but first I want to catch you up on some of my blog posts elsewhere. Over on Grabbing the Gusto , my food blog, I’ve posted recipes in the last few weeks for some very tasty dishes: Coconut Citrus Tilapia , Mexican Shrimp Cocktail (the critics swooned), Kung Pao Chicken with Vegetables , two hearty dinner salads (just what you need in this hot humid weather) and more.

Combining Your Inbound and Outbound Marketing Strategies

Higher Logic

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Inbound marketing encompasses these "new" strategies, with a focus on bringing interested potential buyers to your website and product. But this shift doesn’t make outbound marketing obsolete.

5 Marketing Automation Features You Need to Start Using Today

Higher Logic

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. If you pair this with our finding that one of the biggest marketing automation challenges for associations is a lack of platform knowledge, it starts to look like associations might not be making use of these essential features because they don’t realize what they can do.

Making Marketing Simple for Associations


Marketing encompasses everything your association does. Here are some tips to break marketing down into bite-sized pieces.

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2016: An Association Blogging and Podcasting Odyssey

Spark Consulting

I’ve been blogging about association management since 2008 – and I was far from the first one into the pool. I remember participating in my first bloggercon at ASAE in a sunny plaza in San Diego in 2008, shortly after I’d launched Thanks For Playing, the precursor to the Spark blog, with about 30 other association professionals, sharing our thoughts about how to use this new platform to strengthen our industry and our community. Eric Lanke, Eric Lanke blog.

14 of Our Favorite Examples of Storytelling in Marketing

Higher Logic

The secret lies in telling a great story, which is the foundation of great marketing. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. Have you subscribed to the Higher Logic blog? Engagement MarketingWhen was the last time you saw a commercial that made you cry?

6 steps for marketing your livestream!


Define your offerings and goals Before you begin your marketing efforts, you must know what you are selling. This should always be the first step of a marketing team, asking the questions.

Can Inbound Marketing Apply to Customer Marketing?


According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. Inbound has spread around the world and has evolved from a marketing strategy focused on attracting new visitors to a business philosophy and growth plan. Customer Marketing Takeaway.

Marketing Masterstrokes

Thanks For Playing

Yesterday, Kristina Twigg ( Water Environment Federation ), Lauren Wolfe ( Higher Logic ), and I presented on marketing your private online community at the Higher Logic Users' Group Super Forum. Kristina, Lauren, and I each shared our own tips for marketing community (contained in the slides below), and then we led a crowdsourcing exercise to elicit additional private community marketing advice from Higher Logic clients and users: Make business cards with your community URL to hand out.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

Here’s a guest blog article from Abila‘s Amanda Myers wrapping up the event in D.C. Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketing

The Ultimate List of Association Blogs for 2018


Back in 2015, we recommended the 7 best association blogs to check out as an association professional (including some of our favorites like Associations Now & Smooth the Path ). The last three years have brought a lot of other great resources to our community, so let’s take a look at six additional association blogs you should be following to stay in the loop! Small Staff Chatter social media for associations association leadership marketing

Membership Marketing on a Shoestring Budget

Spark Consulting

“You have to spend money to make money,” is the first commandment of marketing. Not if you use some smart techniques to achieve your caviar marketing goals on a mac-and-cheese marketing budget: Barter – Seek out a complimentary organization or two, perhaps a closely allied group or friendly competitor, and open a conversation about what you can exchange. Image credit: Constant Contact blog. marketing membership CalSAE

Blogging Elsewhere: April 2011

Reid All About it

My recent posts on other blogs — Avectra, Socialfish and SmartBlog Insights – include: Member Communication: Have It Their Way. The folks at TMG’s Engage blog explain the Times’ new metered approach. Read the rest at Avectra… Tagged: Association , Community , Content Marketing , Web and Social Media. Good Reads Association Community Content Marketing Web and Social MediaI’m spreading myself around, but not too thin, oh no, plenty of bandwidth here.

Blogging Elsewhere: Winter 2011

Reid All About it

I’ve been a busy blogging bee lately. Here are a few of my posts on other blogs. I suggested he blog about his decision. Tagged: Association , Community , Leadership , Marketing , Membership , Professional Development , Public Relations , Web and Social Media. Good Reads Association Community Leadership Marketing Membership Professional Development Public Relations Web and Social MediaGive New Life to Your Press Release.

48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you.

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The many hats of marketers

Aaron Wolowiec

Editor’s Note: This week’s guest blog post is by Scott Oser, president of Scott Oser Associates. A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

Membership Marketing on a Shoestring Budget, NAHB-Style

Spark Consulting

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. Engage students NOT in your field – could you work with a marketing student on new collateral, save money by paying her at a lower rate, and help her get experience in the process?

Helpful Membership Marketing Links

Membership Marketing

Over the past year, my firm has issued a number of reports and guides that provide some trustworthy insights on how to manage and develop a successful membership marketing program. The Guide to Membership Marketing Metrics 5.

What's Your Non-Profit's Content Marketing Strategy?

Wild Apricot

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. The closer your company’s purpose aligns to its actual beliefs, the more effective (and rewarding) your purpose-driven marketing and brand building efforts will be. Engagement tools like online community and marketing automation can help you expand on these efforts by using that data to connect your customers with each other and your brand.

3 Reasons Why You Should Be Marketing to Your Existing Customers

Higher Logic

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Let’s explore three reasons why you should hone in on marketing to your existing customers. Why Smart Businesses Dedicate Resources to Customer Marketing.

Wild Apricot Blog : Making a Case for Social Media Marketing

Wild Apricot

Content Marketing is?

YourMembership Blog

YourMembership.com Blog. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. One Comment to “Content Marketing is…” What Do They Want? Blog Home. Tags: content marketing. Membership Software Association Management Software.

Blogging Elsewhere: May 2011

Reid All About it

I’ve been busy writing for other people and haven’t blogged much for myself, except for my Grabbing the Gusto blog, I’ve posted a few new recipes there. Here is a sample of some of my recent writing – blog posts for Avectra and SmartBlog Insights. Association Blogs: Don’t Let the Haters Get You Down. When I talk to association audiences about blogging, inevitably, a hand goes up: “But what if someone posts a negative comment?”

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The top 10 blogs for membership professionals in 2020

Association Success

Here are the top 10 blogs our community of membership professionals read in 2020: 10 virtual event tools you can use to move your meetings online. The post The top 10 blogs for membership professionals in 2020 appeared first on AssociationSuccess.org.

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Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising.

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. These reports can help you to see data like automation rule performance, engagement over time, top ten blog reports, etc. For example, you may uncover that what you thought were the top ten blogs are much different on paper. Good luck, marketers!

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Blogging Elsewhere: March 2011

Reid All About it

I’ve been cheating on my blog again. Here are some of my posts on other blogs — Avectra and Socialfish. What if you did your research, filled your community with valuable content, marketed it in all the right places and your members are still MIA? Yes, You Can Be Private in Public. Do you have a hard time convincing your members to get active online?