Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. More info/register.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Associations Now

SEPTEMBER 11, 2013

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. In his blog post “ Wish You Were Here ,” Jeffrey Cufaude, president and CEO of Idea Architects, shared the power of “come back” messages to lapsed members.

Milwaukee 40

Milwaukee Wisconsin Analysis Member Engagement 40

Associations Now

JULY 29, 2015

In baseball, though, the moneyball approach has trickled up, from the field to the ticket office, as evidenced by efforts such as the Milwaukee Brewers’ use of analytics to better identify its most loyal customers: season-ticket buyers. The full 38-minute session can be viewed on the WCAI blog.)

Marketing 40

Marketing Milwaukee Survey Analysis 40