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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

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A Lesson in Membership Marketing From Our National Pastime

Associations Now

In baseball, though, the moneyball approach has trickled up, from the field to the ticket office, as evidenced by efforts such as the Milwaukee Brewers’ use of analytics to better identify its most loyal customers: season-ticket buyers. The full 38-minute session can be viewed on the WCAI blog.)

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Tuesday Buzz: Membership Lessons From Social Clubs

Associations Now

The Milwaukee Journal Sentinel highlights the current success of the Wisconsin Club , which will celebrate its 125th anniversary next year. And when it comes to membership, the club—which has locations in downtown Milwaukee and in a country club near the outskirts of the city—courts younger members as well.

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Don’t Forget Your Members are People

Associations Now

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. In his blog post “ Wish You Were Here ,” Jeffrey Cufaude, president and CEO of Idea Architects, shared the power of “come back” messages to lapsed members.

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Tuesday Buzz: Avoid Presenter Gimmicks at Your Events

Associations Now

” “I’m running a 10-staff person trade association headquartered in Milwaukee with a $3 million budget. Marketing is less about heavy promotion and advertising and more about who’s doing the talking. . “I’m not building or leading a Navy SEAL team,” he writes in what he calls a “rant.”

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Association 141+: The Power of In Person

Association 141+

Recently, I have made visits to our chapters in San Francisco, Memphis, Indianapolis and (as I write this post on the plane back from this latest visit) Milwaukee. Blog Archive. My Blog List. Seths Blog. Affiniscape Blog. Membership Marketing Blog. Mission to Learn - Lifelong Learning Blog.

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From the Corner Office: Michelle Mason, ASQ

Association Adviser

This month, the Corner Office spotlight shines on Michelle Mason, CAE, managing director of the ASQ in Milwaukee, Wis., Our CEO also has a monthly blog now, and we’re providing a number of communication vehicles to help our members become subject matter experts. By Association Adviser staff. Michelle Mason, ASQ. If you’re still on a 1.0