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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Why is content marketing so important? More contentment and less frustration?

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Ryan Davis, CEO of CINC Systems, on Accepting the Unknown

AvidXchange: Association Management

“You look around at the pool sometimes at a resort, and you see two people trying to have a relaxing time and read a book and they’ve got their three kids running around. I am well aware when I go with my three kids to the pool, I’m not going to be able to sit down and read a book and have a drink. So, I try to enjoy it for what it is.”

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