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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits. to 5 p.m. –

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Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?

Associations Now

As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked? Other cool history factoids can be found at the Indiana State Museum. Here’s some advice.

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Create Memorable Events That Leave Your Attendees In Awe

Associations Now

MPI’s World Education Congress (WEC) in June in Indianapolis was held entirely in a huge open-plan exhibit space at the Indiana Convention Center. Innovation Village. Before you reexamine your meeting and start booking cheerleaders, you need to ask yourself what’s right for your audience. No conference rooms. Leadership Village.

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Help! My Nonprofit Needs A Data Nerd

Beth Kanter

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Leap of Reason Books (Free download).