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How Content & Thought Leadership Can Build Association Value

SCD Group

Those attending last week’s St. Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association. Think about it.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. More info/register. Host: Tasio.

St. Louis 341
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So You Think You Know Non-Dues Revenue

Association Adviser

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Readers want to know that the author has “walked the walk.”

Revenue 60