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Build a Marketing Dream Team—Welcome AI

.orgSource

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

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Association Brain Food: 8.4.23

Reid All About it

We are all dreaming of some magical rose garden over the horizon—instead of enjoying the roses blooming outside our windows today.” At the Wall Street Journal < gift link >, Isabelle Bousquette says companies are drowning in too much AI. Dale Carnegie Non-dues revenue. Introverts. Member engagement. Inspiring purpose.

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Association Brain Food: 6.9.23

Reid All About it

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Your AMS should be a utility player on your membership team. Fought against it for a minute. And gave over.

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Association Brain Food Weekly: 7.23.21

Reid All About it

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. My honey dreams of renting or selling the house, putting our stuff in storage and hitting the road in an RV so we can hike all over the country. Remote work/life boundaries. Mixed-age learning programs.

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