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Building and Protecting Your Association’s Brand Is Vital

SCD Group

Recently, the St. Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. The experience offers a case study for other associations.

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So You Think You Know Non-Dues Revenue

Association Adviser

Events, e-mail marketing and custom content provide the fastest growing opportunities for associations, according to Tom Greve , business development director at EMS World and former director of sales and business development at the American Institute of CPAs and The March of Dimes. That needs to change fast, she added. Tom Greve, EMS World.

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SCD Group: Managing your content to enhance the value of your.

SCD Group

Managing Content to Create Value for Your Members was the focus of Tuesday’s meeting of the St. Louis Society of Association Executives (SLSAE). Ways to communicate and share – case studies on site, blogs about new trends and best practices, tweets about ideas/local resources, personal notes and sending articles by USPS.

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