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Building Personas: Defining Your Audience

Higher Logic

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Inquire about goals, frustrations, processes, limitations; look for examples, and most importantly, always come back to “Why?” Or at least better understand their motivations?

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

For example, one goal is to help members raise awareness of public power in their communities. We produce and distribute template resources like infographics, videos, PSAs, fact sheets and press releases that members can customize and use as their own. We focus on members’ needs and priorities and try to help them be successful.