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Building Personas: Defining Your Audience

Higher Logic

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. In terms of audience personas, wouldn’t it be nice to capture and target some of your competitors’ customers or prospects? Or at least better understand their motivations?

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We produce and distribute template resources like infographics, videos, PSAs, fact sheets and press releases that members can customize and use as their own. Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. earlier this year.