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Building Personas: Defining Your Audience

Higher Logic

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Set up Google Alerts for new content, and follow their social media accounts for constant updates, interactions, and events. Or at least better understand their motivations?

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. We are a team of 10 people managing external and internal communications, branding and media relations for public power. AA: Tell us about your social media team.