How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. After all, a one-line title enables a reader to grasp the gist of the release. “It Create targeted media lists. Release at an odd time. “

ASAE Reveals 2020 Gold Circle Awards Winners


The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. Media/Public Relations Campaign. E-Newsletter. NEWS asae gold circle awards press release

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Hot Association and Nonprofit Social Media Jobs This Week – April 5


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. NACDA is seeking a high energy individual to work in unison with our four association managers to support their various communication portals, social media and sponsorship fulfillment, for the 17 affiliate organizations which they manage. Must be a strong writer, with demonstrated competencies in public relations, social media marketing, and promotional content.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.

Questions & Answers Regarding Writing Without B t

Higher Logic

How would you adjust a traditional press release approach to be more effective and impactful? Questions regarding specific industries: For a newsletter relating to government affairs and current events, what is the line to walk between using jargon for simplicity of language (e.g. How can these strategies for writing brevity be used to improve your writing for social media? Social media is the epicenter of impatience.

Association Social Media: National Society of Accountants


In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. . weekly member newsletters.

The Most Important Year for Association Membership Renewal – Association Hustle Podcast Episode 254

Moery Company

We’re seeing it firsthand with the distribution of our e-newsletter. Every other week, we send out a newsletter and our reports show hard bounces – indicating that the e-mail address no longer exists – and out of office responses showing that the subscriber is no longer with the association.

Building Personas: Defining Your Audience

Higher Logic

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Set up Google Alerts for new content, and follow their social media accounts for constant updates, interactions, and events. Creating personas is a valuable practice for many departments across organizations.

Managing the Communications Plan for Your Association’s Virtual Event


This can include the i nitial event re- launch , social media promotions, newsletter emails and new product and service announcements. Social media posts with marketing, product updates with customer service, software platforms with IT, so on and so forth. . Updat e your website s and social media regularly and e ncourage ongoing communications. . By Heather Hughes, Marketing Communications Specialist.

Awesome Association MarComm Jobs – Week of August 30


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The SVP is the lead communications strategist and oversees all communications, including: to 340B Health members and staff, the Administration, Congress, policy makers, the media, researchers, stakeholders, and the public. The individual will be the media point person for 340B Health, developing and maintaining relationships with the press.

Building an Association Crisis Communications Webpage


Links to press releases. Media Statements (video or text). Depending on the situation, various elements and links serve a valuable role: Links to your social media channels. Newsletter or RSS Subscription Option. Sharable Social Images. crisis [krahy-sis] noun: a stage in a sequence of events at which the trend of all future events is determined.

Awesome Association Marcomm Jobs – Week of July 24


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Digital Content Coordinator , Association for Healthcare Philanthropy – Under the supervision of the Director of Content Marketing, the Digital Content Coordinator independently leads development and execution of online communication strategies, including AHP website properties, online marketing, search engine optimization, and social media programs.

Association Uses Facebook Live to Expand Education

Associations Now

The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We We designed our iDiscover Chats as livestreams so a busy entrepreneur can realistically tune-in, ask questions, and learn something new through social media without sacrificing their most important resource—time.”.

This Week’s Awesome Association PR and Communications Jobs – March 16


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Preparing social media reports and associated graphics; Producing (filming and editing) in-house videos… Public Relations & Communications Coordinator , Electronic Transactions Association – The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies.

Starring….Your Association Publications

Association Adviser

Landscapes | Paysages has won two gold and three silver EXCEL awards from Association Media & Publishing for the Canadian Society of Landscpae Architects. Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. One is Association Media & Publishing’s EXCEL Awards. Newsletters.

Just riding the coattails.


Just wanted to let you know that my lovely biz partner Lindy's now on the advisory board for Smart Brief on Social Media. Here's the press release with more on Smart Brief. Their goal with the (free) SBOSM newsletter and blog is to "enlighten business leaders and marketers about ways to use social media to their advantage." Totally awesome - and check out the illustrious company she's keeping. Holy sh- I mean, Wow!

3 Ways to Engage More Association Members in Your Online Community


Way #4) Remind people to update their social media links. Way #6) Create a content summary newsletter. Send the newsletter to members who haven’t logged in all month. Provide enough content in the newsletter to spark interest but not enough that it gives away everything. If someone has experience in PR listed in their profile and you need help writing press releases, don’t be shy about approaching them.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations. On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. Jill Andreu.

This Week’s Association Membership & Marketing Jobs


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Enrollment Marketing Manager will develop and optimize digital recruitment communications utilizing CRM technology, update web and social media channels, and oversee the development of print collateral, adhering to brand and style guidelines. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release. Hill staffers are moving away from typical information sources and are turning to social media, receiving much of their information on mobile devices.

Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change. What we found in our research is that today’s meeting planners don’t want a sales pitch,” said MCIntl President Michel Couturier in a press release. The third is to use visual media to create impact. First, use social media to share content through both destination-branded accounts and staff accounts.

Getting the Most from Industry Contributors

Association Adviser

This one seems obvious, but if you don’t spell it out plain and simple, you’ll receive submissions that sound more like a press release for the latest and greatest service vs. a valuable, neutral article that could have had great potential for your magazine. Include a plug at the end of your weekly newsletter from time to time that reminds members that they can write for you. Push out the opportunity via social media.

Lunchtime Links: Marketing Trends to Start Your Year

Associations Now

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. According to the just-released 2014 Nonprofit Communications Trends Report , it’s acquiring new donors, which 53 percent of respondents say is their most important goal. Other highlights of the study: Email newsletter articles are the biggest priority for marketers, with the task taking up 39 percent of their time, but Facebook updates are right behind at 33 percent.

The Big Picture: RNC Names eCampaign Director

The Big Picture

We use our CapWiz frequently - even as a distribution software for e-newsletters not related to advocacy. From the Republican National Convention press release: RNC Chairman Ken Mehlman today announced that Patrick Ruffini has been selected to assume the role of RNC eCampaign Director. Social Media. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter.

A Crash Course in Landing Pages : Off Stage

Off Stage

This rule is, of course, a necessary component of a blog, a newsletter, a flyer, an article or press release: always add the buttons for Facebook, Twitter, email, and other sharing options. And, going back to our opening example, the association found that adding the landing page to its arsenal of mobilization tactics really worked by uniting members in a common strategy, creating an informed voting public, and leveraging the social media communications tools.

What Happens When You Don’t Optimize Your Content

Associations Now

It’s kind of absurd to think about it in such basic terms, but it’s absolutely true—between all the press releases, white papers, blog posts, and legal arguments that groups publish every single day, the “face” of associations, more than ever, is content. During the MarComm session hosted by Oser and Lauren Hefner of the Healthcare Businesswomen’s Association, the duo specifically recommended not to hop onto too many social networks.