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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Start by searching their site for testimonials, case studies, press releases, or newsletter signups.

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How Banks Can Best Use Public Relations to Grow Faster

CMA Solutions

How many stories can a community bank be included in without sending a press release over the wire? In the case of First Bank, a New Jersey state-chartered bank, more than 300 in just under four years. Establishing a Rapport with Reporters PR is more than writing and sending out a few press releases.