article thumbnail

How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

article thumbnail

Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

They then notified MPI President and CEO Paul Van Deventer, MPI Manager of Communications Sonya Thorpe Cobb and MPI Digital Marketing Manager Hector Olguin, along with key contacts from the MGM Grand Las Vegas and Freeman. Van Deventer released a video through the official MPI WEC app used by attendees throughout the event.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Marketing: 3 Ways To Drive Results

CMA Solutions

Welcome to email marketing. Email marketing has the highest penetration rate than any other marketing channel. There are three important components of every email marketing campaign that you should re-examine to find better results. Email marketing begins and ends with subject lines. According to Statista, 333.2

article thumbnail

3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Marketing and advertising strategies. For example, rather than writing about marketing, consider developing articles around marketing events, products and fundraising campaigns. MORE: 14 content curation tools every online marketer should check out now. Examples include: Productivity and workflow optimization.

Content 78
article thumbnail

Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Or at least better understand their motivations?

article thumbnail

Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. close rate.

article thumbnail

MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Research which awards will make the biggest impact in the eyes of your stakeholders and meet your marketing aims. Build a calendar across the year to fit in with your other marketing planning to ensure resources are in place to meet the deadlines.