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Association Brain Food Weekly: 11.13.20

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This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing.

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Association Brain Food Weekly: 8.11.17

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Here’s what you need to know about Voice AI , “the next frontier of brand marketing.” And that means association marketing too. Hosts: Billhighway and Mariner Management & Marketing. These green-meeting elements can make or break even the most popular events, so it’s critical to market them strategically and advantageously.

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Association Brain Food Weekly: 2.19.21

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Board strategy. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Membership recruitment.

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Association Brain Food Weekly: 5.16.16

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Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Speaker: Amanda Myers, Director of Product Marketing, Abila. Get access to worksheets and guidelines to help you implement these strategies and get measurable results from all of your marketing.

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Association Brain Food Weekly: 6.2.17

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As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. AENC Affiliate Roundtable (Raleigh NC). 1 CMP credit.

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Association Brain Food Weekly: 3.14.16

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Learn how to use gamification strategies and techniques to increase and deepen member engagement, and motivate people to achieve goals. Learn ten strategies for improving cross-departmental collaboration at your nonprofit. Location: Marketing General, Inc. Location: downtown Raleigh, NC. Wed 3/16 at 1:30 p.m. More info.

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Association Brain Food Weekly: 5.12.17

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They have an adeptness for business strategy and more. Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. Presenters: Emilio Arocho, director, technology and digital strategy, Food and Drug Law Institute. Tue 5/16 at 2 p.m. – Association Chat). Thu 5/18 at 1 p.m.

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