Wild Apricot

JULY 14, 2010

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.

Content 150

Content Marketing Strategy Case Study 150

Higher Logic

NOVEMBER 12, 2019

The six add-on tech tools we’ll cover today will help you support a sustainable association growth strategy by showcasing membership value so that your current members and prospects have a strong understanding of the value of their dollar within your community. Read the full case study for more details on their strategy and results.

Tools 205

Tools Recruiting Recruitment Strategy 205

Higher Logic

JANUARY 8, 2019

With his guidance, PPAI created a strategy to prepare Promo Connect for energetic participation and growth. Using Higher Logic’s marketing automation software (Real Magnet), PPAI ran an email drip campaign to build awareness and excitement prior to launch and to prepare members for the community’s arrival. Direct mail campaign.

Case Study 136

Case Study Social Media Products Industry 136

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

OCTOBER 30, 2018

New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community.". Megan Lueders, Chief Marketing Officer, Zenoss. "Since launching our TechZen User Community on the Higher Logic platform, we’ve seen dramatic membership growth and increased engagement.

Case Study 120

Case Study Austin Products Library 120

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. We don’t want to measure how well we did against old strategy, because it’s now constantly changing.

Case Study 120

Case Study Analysis System Revenue 120

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want. Advertising. More info/register. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Associations Now

SEPTEMBER 6, 2016

How one association took a data-based approach to building effective, personalized case studies. “For my case studies, I gave members a word count and a theme (career progression, business development, profile-raising etc.) Also: Don’t forget that you won’t be in your board seat forever.

Case Study 40

Case Study Illinois Process Strategy 40

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal.

Revenue 256

Revenue Price Denver Tools 256

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? Related: Email Marketing vs. Marketing Automation [Explained]. Automation rules.

Marketing 136

Marketing Communications Case Study Tools 136

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Print magazines. More info/register. 1 CAE credit. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save Time When trying to grow your business, time is money.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. More info/register. 1 CAE credit. .

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Innovation Case Study 362

Membership Marketing

OCTOBER 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Case Study: A Thriving Membership Organization. Labels: Corporate Membership Marketing , Growing Membership. Publications.

Case Study 40

Case Study Marketing Price Survey 40

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. How does it align with the association’s strategies?

How To 169

How To Case Study Cost Revenue 169

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. The weekly list of free educational events and resources for the association community… Got a writing project ? New association event.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Virtual volunteer fatigue.

Innovation 370

Innovation Communications Education Strategy 370

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Your SEO strategy should be clear: Move your brand on the first page of search engine results. It should be your No. close rate.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Forj

AUGUST 24, 2017

To be sure, associations have digital strategies related to curating content and delivering what is important for its members. David has been speaking around the world to educate on the importance of a serious digital curation strategy for creators of online education products. Nothing new you say? webinar link.

Education 87

Education Content Strategy Case Study 87

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use. .

San Jose 369

San Jose Email Marketing Tools millennials 369

AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Inbound Marketing.

Content 52

Content Strategy Social Media Case Study 52

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Creating your Content Stream—from Marketing to Sales to Programs. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience. Community Case Studies.

Technology 370

Technology Strategy System Education 370

Association Reserves

JUNE 29, 2022

Remember that in addition to component conditions (Useful Life and Remaining Useful Life), all current cost, interest, and inflation assumptions are updated in every Reserve Study update. Regular Reserve Study updates continue to be your best strategy in our complex and rapidly changing world.

Strategy 52

Strategy Case Study Project Cost 52

Reid All About it

MARCH 19, 2021

Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Learn how to implement tried-and-true processes to create a best of breed virtual event, embrace the ‘new’ in-person, and place customer experience at the center of your event strategy.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

FEBRUARY 19, 2021

Board strategy. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Membership recruitment.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 24, 2023

Sponsorship strategy. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. 1 CAE credit. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. Host: ASAE Tue 7/11 at 12 p.m. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager.

Case Study 285

Case Study Content Montana Price 285

Reid All About it

SEPTEMBER 17, 2021

Sponsorship strategy. Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Learn the importance of including an effective DEI approach to any social responsibility strategy.

Content 195

Content LMS District of Columbia Tips 195

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195