Blue Sky eLearn

MAY 4, 2020

This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. For this kind of strategy, you need a learning management system (LMS). References? Don’t be afraid to ask for references!

LMS 282

LMS Price Team Sample 282

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. AI vs human interactions. 2024 membership pains. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Print magazines. More info/register. 1 CAE credit. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

Forj

APRIL 22, 2021

The biggest difference here is who is responsible for carrying out the strategy that the consultant provides— the consultant alongside your internal team or your team itself. Some of these services include: Creating a strategy for your learning business. Creating a content development strategy. Converting courses to new formats.

LMS 172

LMS Course Price Team 172

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

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MARCH 12, 2021

EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. In case you missed it, they described Open Space and its advantages, and shared a few association examples in part one. Content marketing. associations) plan to focus their efforts in 2024.

Revenue 256

Revenue Certificate Tools Innovation 256

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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Governance.

Atlanta 195

Atlanta millennials Price Technology 195

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. The weekly list of free educational events and resources for the association community… Got a writing project ? New association event.

Certificate 281

Certificate Price Tools Technology 281

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SEPTEMBER 17, 2021

Sponsorship strategy. Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Learn the importance of including an effective DEI approach to any social responsibility strategy.

Content 195

Content LMS District of Columbia Tips 195

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OCTOBER 1, 2021

Why get an LMS. Your association survived the pandemic without an LMS, you’re returning to in-person meetings, and the budget isn’t looking so good. Why the heck would you even think about getting an LMS ? ” Contrarian marketing common sense. Key Insights From The 13th Annual Membership Marketing Benchmark Report.

LMS 195

LMS Conference Technology Content 195

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JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. A few recent studies revealed that employers and learners understand the benefits of digital badges. But there’s just one problem: they’re confused by digital badges too.

Leadership 195

Leadership Education Revenue Strategy 195

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MARCH 25, 2016

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association Learning Management System (LMS). Hear about a three-step LMS selection process and real life case studies. Shelley Row, P.E.,

LMS 170

LMS Pennsylvania Committee Email Marketing 170

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MARCH 25, 2016

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association Learning Management System (LMS). Hear about a three-step LMS selection process and real life case studies. Shelley Row, P.E.,

LMS 150

LMS Pennsylvania Committee Texas 150

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

YourMembership

JULY 7, 2015

Make sure your association’s branding is used consistently across all of your marketing/membership materials. Know your market share. What is your market penetration? What percentage of the potential professionals you market to are current members, or prospective members? You don’t want to confuse the “buyer”.

Case Study 150

Case Study LMS Tips Leadership 150

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MARCH 24, 2023

Sponsorship strategy. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. 1 CAE credit. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

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SEPTEMBER 23, 2016

.* – The Strategic AMS + LMS: Efficiency Made Easy. The tools to minimize time and maximize impact are housed in your association management system (AMS) and learning management system (LMS). Presenter: Anna Toon, Abila Product Marketer. Hear case studies illustrating association best practices. 1 CAE credit.

LMS 150

LMS Case Study Learning Management System Innovation 150

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

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JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

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JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). More info/register.

DC 170

DC Las Vegas Washington Review 170

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JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. More info/register. 1 CMP credit.

Raleigh 150

Raleigh Chicago DC Washington 150

Forj

JULY 5, 2017

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Using Member Personas for Smarter Marketing and Increased Engagement . AAMSE Sessions on the Topic.

Minneapolis 79

Minneapolis Learning Management System New York California 79

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FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Host: Association Women Technology Champions Speaker: Alice Locatelli, executive driver for digital strategy, Society of Actuaries Tue 2/14 at 12 p.m. – 1 CAE credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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SEPTEMBER 16, 2022

MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. WBT Systems shares seven ways OSMA and its members and customers benefited from a new LMS. Mobilize Networks offers “ enlightened and informed engagement strategies ” that reimagine the member journey. 1 CAE credit.

LMS 43

LMS Revenue Education Arlington 43

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MARCH 16, 2018

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Digital Marketing Strategies for the Event Planner, Part 1. Tue 3/20 at 2 p.m. 1 CMP credit. Host: PCMA.

eBook 46

eBook Social Media DC Content 46

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. With membership management software, you’ll be able to automatically track payments without having to note anything manually.

Membership Management 52

Membership Management Software Directory Revenue 52

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OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. Did you know that 35% of the U.S.

Review 85

Review Education Tips Technology 85

MemberClicks

JULY 31, 2023

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. With membership management software, you’ll be able to automatically track payments without having to note anything manually.

Membership Management 52

Membership Management Software Directory Revenue 52

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JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Technology 39

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FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. Quick hits Five ways to tell if your data management strategy is ready for AI. | DEI & education.

Case Study 266

Case Study Newsletter Strategy Revenue 266

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy.

San Diego 370

San Diego Price Strategy Education 370

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JULY 20, 2018

Is your LMS evolving? WBT Systems explains why your LMS provider (and other tech vendors) should have a product roadmap. The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc.

LMS 30

LMS DC Washington Chicago 30

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SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” Hear a case study featuring an association that has created a successful sponsorship program with its digital educational content. Gaining a Competitive Edge with Content Strategy (Washington DC). 1 CMP credit. More info/register. Host: PCMA.

Chicago 37

Chicago LMS New York Content 37

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. Why your association needs to develop a content marketing model. Free or ungated content. Learn more. Watch now.

Content 125

Content Marketing How To LMS 125