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Joint Membership: The “Special Sauce” for Chapter Relations
Associations Now
MARCH 22, 2017
According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership. The biggest benefit has been the streamlining of direct marketing and communication to chapter members,” Algyer says. “In Right now, NJSNA has about 3,500 members.
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