Aaron Wolowiec
AUGUST 10, 2015
The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.
Aaron Wolowiec
MAY 20, 2014
If something happens at your next event, do you have communication channels defined? So important it was the topic of Destination Michigan’s Michigan Meetings Expo 2014 , which was held on May 8 at the MotorCity Casino and Hotel in Detroit. It’s best to keep an eye on the forecast and cancel ahead if you can, participants reported.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Associations Now
AUGUST 24, 2015
Nonprofit communications pros reveal the wisdom behind their craft. The guide, rife with insights from five nonprofit communications pros, offers a step-by-step breakdown of how to plan, execute, and analyze social media campaigns. Plus: How to breathe new life into your event giveaways!
Associations Now
JULY 15, 2015
So if you still have some summer traveling on the books (perhaps to the ASAE Annual Meeting and Exposition in Detroit), find the closest application center among the 300-plus locations nationwide, get the paperwork sorted out, and remove some of the hassle from your trips. Podcast of the Day. Other Good Reads.
Associations Now
MARCH 22, 2017
According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership. The biggest benefit has been the streamlining of direct marketing and communication to chapter members,” Algyer says. “In
Associations Now
JANUARY 22, 2016
“Working in coordination with the state, county, and municipal emergency management agencies; and emergency relief partners, IBWA’s members have so far supplied several hundred thousand gallons of clean and safe bottled water to Flint area residents,” said Chris Hogan, the association’s vice president of communications, in a statement.
Associations Now
SEPTEMBER 26, 2013
Nonprofits can waste thousands, sometimes millions, of dollars sending communications to obsolete email and home addresses. Rowland recalls one charity that sent more than 35,000 communications to members on its list who had passed away or were no longer affiliated with the organization.
Expert insights. Personalized for you.
.png)
100 
Let's personalize your content