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Twelve Association Scholars Named to ASAE’s 2022-2024 DELP 2.0 Class

AssociationChat

Through our Conscious Inclusion strategy, DELP and the recently announced ReadyMe Program launching this summer, ASAE is helping to develop motivated leaders to enhance the success of the broader association community.”. Chief Membership and Communications Officer. American Academy of Addiction Psychiatry. Woodbridge, VA.

Class 52
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It’s an emergency! So now what?

Aaron Wolowiec

If something happens at your next event, do you have communication channels defined? So important it was the topic of Destination Michigan’s Michigan Meetings Expo 2014 , which was held on May 8 at the MotorCity Casino and Hotel in Detroit. But even if you don’t have a plan, act quickly, think clearly and communicate.

Michigan 100
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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.

Report 100
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The new association “normal”

Aaron Wolowiec

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. AA: What do you think the biggest membership communications challenges are for today’s association? It changes the dynamic of how people communicate. But, technology actually enables communication. JG: Mobile!

Detroit 100
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What to Do When Membership Is Booming?

Associations Now

For decades, RIA focused mainly on the auto industry in Detroit. But more recently, Doyle says, companies in other sectors and cities have come on board, diversifying the association’s member community. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics.

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Reinvent What You Do, Not Who You Are

Association Subculture

And now, Detroit. Our beloved Detroit is in danger of losing its soul. There are new ways of doing business, of achieving fiscal stability, of reaching out and communicating effectively with our constituents - members and nonmembers alike. This has been happening in Benton Harbor, in Flint and other towns.

Detroit 100
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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.