Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Associations Now

JULY 15, 2015

Plus: email marketing advice, in podcast form. So if you still have some summer traveling on the books (perhaps to the ASAE Annual Meeting and Exposition in Detroit), find the closest application center among the 300-plus locations nationwide, get the paperwork sorted out, and remove some of the hassle from your trips.

Detroit 40

Detroit Email Marketing New York Marketing 40

Associations Now

MARCH 22, 2017

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership.

New Jersey 49

New Jersey Discount Detroit Certificate 49

ChatterBachs

JANUARY 4, 2011

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM.

Los Angeles 28

Los Angeles South Carolina Virginia Idaho 28