Associations Now

APRIL 16, 2024

The Future Partners report also found that planners remain concerned about inflation and a challenging political climate. The post Report: Meeting Planners Anticipate Attendance Increase appeared first on Associations Now.

Report 59

Report millennials United States Texas 59

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s s 2024 Association Economic Outlook Report , is optimistic. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends.

Content 222

Content Survey Education Strategy 222

Association Adviser

AUGUST 30, 2023

The 12th Association Benchmarking Report of North […] The post Key Findings from the 2023 Association Benchmarking Report appeared first on Association Adviser.

Report 138

Report Revenue Communications Leadership 138

Association Adviser

OCTOBER 30, 2018

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

Communications 186

Communications Social Media Newsletter Content 186

Association Adviser

FEBRUARY 20, 2024

APCO has engaged the copyediting services of Naylor Association Solutions since 2021 to provide a detailed review of all reports before they are presented as final to agencies. The reports average between 150 and 200 pages, and copyediting services are typically completed and delivered within two weeks.

Case Study 128

Case Study Report Review Communications 128

Wild Apricot

JANUARY 17, 2011

Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report.

Communications 150

Communications Report America Survey 150

Associations Now

FEBRUARY 13, 2024

A new report found that associations have lagged behind the corporate sector in adopting generative AI, and offered some recommendations for catching up. Moreover, the report noted that many organizations have struggled to identify where to start. Successful pilots rely on the right use cases,” the report said.

Report 59

Report Analysis Library Technology 59

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Association Adviser

SEPTEMBER 10, 2019

Join Sarah Sain as she explains the results from the 2019 Association Communications Benchmarking Report on The Association Adviser Podcast. The post Podcast: The 2019 Association Communications Benchmarking Report appeared first on Association Adviser.

Communications 63

Communications Report Marketing 63

Associations Now

SEPTEMBER 26, 2023

The report by RPE Origin found growing use in AI tools, but also concern about how recipients will feel about “creepy data.” A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. But he cautions marketers that AI alone won’t produce emails that hit the target.

Email Marketing 118

Email Marketing Survey Marketing Tools 118

GrowthZone

DECEMBER 6, 2022

The following highlights responses from solution users who noted improved communications from using GrowthZone. We love to be able to communicate with members in specific groups and committees. “ChamberMaster has increased our ability to put communication notes into our members accounts. Learn more.

Communications 78

Communications Software Directory Committee 78

Nexus Marketing

NOVEMBER 15, 2023

When working with Nexus Marketing, one of the most crucial aspects clients are curious about is our reporting process. How do we track and communicate progress in traffic, keyword rankings, and lead generation? Channel Comparison: Understanding the Bigger Picture Digital marketing is not just about SEO.

Report 52

Report Organization Analysis Strategy 52

.orgSource

JULY 25, 2023

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Association Adviser

NOVEMBER 19, 2020

Here's how to keep members interested while avoiding member communication fatigue. The post Prevent Member Communication Fatigue appeared first on Association Adviser. Your association's messaging must strike the right tone and frequency.

Communications 137

Communications How To Report Marketing 137

Association Adviser

AUGUST 26, 2020

Five recommendations based on the 2020 Association Communications Benchmarking Report that will help associations communications move forward. The post How to Move Communications Forward in the COVID Era appeared first on Association Adviser.

Communications 145

Communications How To Report Marketing 145

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

Communications 184

Communications millennials Tips Software 184

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. By automating these communication processes, associations can save time and resources while still ensuring that important information is delivered in a timely and effective manner.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

Marketing 140

Marketing Email Marketing Newsletter Report 140

GrowthZone

FEBRUARY 1, 2022

We handle the marketing and communication, so it’s a high ROI for the businesses and members.” Communication about why members should rely on the associations and strategic planning for membership needs were also top activities cited as helping associations overcome the challenges of 2020.

Communications 78

Communications Innovation Directory Discount 78

GrowthZone

JANUARY 21, 2020

25% of respondents reporting increased engagement attributed the improvement to member communication. In this installment of our blog series, 6 Proven Ways Associations Improved Member Engagement , we explore the different communications tactics used by associations successfully engaging their members. Get your copy of the.

Member Engagement 103

Member Engagement Communications Social Media Survey 103

Association Adviser

NOVEMBER 29, 2021

On October 21, Naylor and Association Adviser hosted “Yesterday, Today, Tomorrow: 10 Years of Association Communications.” In the hour-long webinar, we looked back at where we’ve been, where we are, and where we’re headed through the lens of the 2021 Association Communications Benchmarking Report.

Communications 102

Communications Review Report Industry 102

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 133

Marketing Email Marketing Report Content 133

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Online education’s role in membership marketing.

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. Improving member communications. What Do Automation Rules and Marketing Automation Mean? Empower Your Member Communications with Both Tools.

Marketing 136

Marketing Communications Case Study Tools 136

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

Association Success

SEPTEMBER 10, 2020

Word-of-mouth recommendations and email communications were the two best channels for new member acquisition for membership organizations last year, according to Marketing General Incorporated ’s latest Membership Marketing Benchmarking Report. .

Report 78

Report Analysis Content Communications 78

Association Adviser

AUGUST 30, 2022

The changes the world has experienced in the last few years – a global pandemic, rising inflation and economic uncertainty, labor shortages and high turnover in the job market, global unrest and social justice movements – accelerated an evolution that was already underway in how association engage with their members.

Member Engagement 78

Member Engagement Report Marketing Revenue 78

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

OCTOBER 18, 2017

Most associations already use segments for data and communication, usually in external marketing and member acquisition. Each of these segments would receive different marketing messages based on their needs. For associations, segments are generally either targeted groups inside your organization or a set of information.

Report 205

Report Committee Software Association Software 205

Association Adviser

MARCH 30, 2021

Give us your input to shape the 2021 report about member communications into an insightful and relevant resource for the entire association community. The post Participate in the 2021 Association Communications Benchmarking Survey appeared first on Association Adviser.

Communications 78

Communications Survey Resources Report 78

Association Adviser

SEPTEMBER 29, 2022

A recent study from Content Marketing Institute and MarketingProfs showed that 67% of B2B marketers say their team was asked to do more with the same resources in the last year. But there’s good news: That same study showed that not all of the most successful content marketers have huge teams and budgets. Learn more.

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Resources Content Marketing How To 78