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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks
.orgSource
MARCH 4, 2024
The Ann Arbor, Michigan-based team was motivated by the desire to find solutions for struggling businesses like the Detroit automobile producers. Before their book was published in 2005, the authors “studied over 150 strategic moves spanning more than 30 industries over 100 years.” This initiative resulted in ABMS CertLink®.
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