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How to create an association marketing strategy

Freestone

Focus your association’s marketing strategy on attracting new learners to your continuing education program. To market your program successfully, be sure to highlight your value. Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Resource: 6 Key Features of the Best Learning Management Systems.

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Top 11 Chamber Management Software AMS Systems

GrowthZone

There are 5 software subscription options at different price points, ranging from Base to Complete , offering combinations of the following: FEATURES: Membership management. Volunteer management. Email marketing. Learning management system. Donor management. Event management. Dashboards.

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Compare Association Membership Management Software Platforms

GrowthZone

They offer two systems: Atlas, which is suited for member management of chambers and trade associations, and Oasis, which is suited for professional associations. FEATURES : Membership management. Learning management system. Email marketing. Donor management. Volunteer management.

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Member Engagement Strategies: A Guide for Associations

Fonteva

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Using a data-driven approach, observe how your members engage with those experiences, including: Social media platforms.

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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

A few perks you could try include: A discount on dues (like a “new member promo” of 15% off annual dues) Free tickets to a conference in your industry Entry into a giveaway for all new members Gift certificates to local businesses, cafes, restaurants, etc. Learn more about boosting your SEO efforts with our guide. Put up flyers.