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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Take it one step further: use your audience data to segment by geographic location for promotions and events. Broader Engagement.

Texas 214
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Association Brain Food Weekly: 2.5.21

Reid All About it

The weekly list of free educational events and resources for the association community…. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Community manager survey.

San Diego 370
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Recruiting members. and keeping them

Association Adviser

In the years I’ve served on the Board for the Gainesville Chapter of the Florida Public Relations Association ( FPRA Gainesville ), we’ve asked ourselves this same question. Attend Chamber of Commerce events or industry conferences. Think about other networking events potential members may attend. Support member certification.