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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Association Brain Food Weekly: 5.15.20

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Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Association Brain Food Weekly: 1.15.21

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The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

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Association Brain Food Weekly: 1.22.21

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Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

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Association Brain Food Weekly: 12.4.20

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Dr. Michael Tatonetti, CAE, explains how to overcome your colleagues’ (or leadership’s) fear of raising sponsorship prices —an argument that gets into goals, costs and value. How the Michigan SAE lost their website when their hosting company fell victim to ransomware. How to Maximize Your Engagement in Industry 4.0.

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Association Brain Food Weekly: 10.20.17

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As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. One focuses on robots in the workplace with a close look at an office furniture factory in Michigan and a telecommunications equipment factory in China. “I The world changes.

DC 150
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Association Brain Food: 5.20.22

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MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. I’ll share tips on how to utilize your network to benefit you. I’ve helped professionals at every level get over their “networking fears” and will share how you can too. 1 CMP credit.