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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value. Sharks are looking for a meal.

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The Impact of Marketing and Public Relations on Associations

Ngage Management

Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue. Without proper publicity, an association simply cannot grow.

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Rolling out the ORGPRO 2013 welcome mat

Aaron Wolowiec

Henry Center for Executive Development at Michigan State University, and Aaron Wolowiec, founder and president of Event Garde. From the editor: Considered Michigan’s premier education and networking event for professionals in the nonprofit sector, ORGPRO 2013 will be held from July 8 to July 10 at the Radisson Plaza Hotel at Kalamazoo Center.

Michigan 100
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A look back at 2015

Aaron Wolowiec

Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Next month, we’ll be discussing how to implement our marketing and communications plan. Michigan Meetings & Events.

Michigan 100
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Association Brain Food Weekly: 1.22.21

Reid All About it

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”