20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes.

How to Rock Marketing Automation

Informz

Many organizations are asking how to prepare for and rock marketing automation. To that end, I’ve gathered 5 ideas to help automate your associations’ marketing initiatives. Ready to get started? Associations Marketing Automation

How to publish a book and why you should care

Aaron Wolowiec

As a featured association management blogger on Alltop , I was recently given the opportunity to receive and review an advance copy of a new book written by Guy Kawasaki and Shawn Welch titled, APE: Author, Publisher, Entrepreneur—How to Publish a Book.

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How to Increase Your Association’s Email Deliverability: 12 Areas to Optimize + 3 Tech To-Dos

HighRoad Solution

Email MarketingEmail open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.

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How to Make Your New Members Feel Welcome  

YourMembership Blog

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. The post How to Make Your New Members Feel Welcome appeared first on YourMembership.

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April Update: How to Learn About Fundraising, Marketing & Management for Free

Wild Apricot

This month's newsletter covers the best free webinars on the internet, how to get an SSL certificate for free, and 3 new event registration hacks

How to Make Your Events More Inclusive

Higher Logic

"Anyone can come to our event." But the real truth is that not everyone is actually welcomed to our events. Whether we want to admit or not, our event send signals about who's welcomed and who isn't. Event marketing: who are you selling to?

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Webinar Marketing 101: How to Choose a Topic

MembersClicks

So how do you go about picking a topic that’s going to attract your busy members (and prospects, for that matter)? Here are a few tips: member engagement Small Staff Chatter marketing

How to Create Marketing Personas for Your Association (and Use Them to Make Better Decisions)

HighRoad Solution

What if I told you that there was a way to close that gap between this dream and the reality of your team's resources and capacity? This is where your association's marketing personas come in. What Is AN ASSOCIATION Marketing Persona? Personas Marketing Automation

3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success

Higher Logic

Facts: The Unicorn is Scotland’s national animal; you are reading this right now; and Glossier, a direct-to-consumer beauty brand, recently joined the ranks of other female-founded “unicorns” (privately held startup companies valued at over $1 billion).

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How to Get Your Customers to Sell and Market for You

Socious

That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. Customer Advocacy Marketing Strategy Generating Revenue Sales

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts.

How To Make Sure Your Marketing Sucks

Thanks For Playing

Hubspot recently posted a hilarious and very helpful SlideShare on what NOT to do with your marketing. How To Suck at Marketing from HubSpot All-in-one Marketing Software My favorites? What would you add to their list? presentations Marketing HubSpotCold calls and unsolicited emails are, of course, THE BOMB. The "Pro Tips." Greetings Earthling" Yay, jargon!

How to Land a Job in the Association Space

Moery Company

We receive many calls and questions from folks who are looking to break into the association marketplace for their career. I’ve got a few thoughts that might be helpful to you. Association leaders show up to be recognized, and these events are low cost. Go to ceoupdate.org.

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How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds. Don’t be afraid to take risks.

Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Higher Logic

More interest in your cause, more visits to your site, or more attendees for your annual conference can only be a good thing.right? For years, organizations have focused on sheer list size – more names in the database means more chances to be seen, of course! Numbers matter.

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3 Types of Association Members and How to Engage Them

Socious

Novelists, marketers, and psychologists like to lump people into groups. It’s not because they like to stereotype, or don’t recognize that every individual is unique, it’s because they want to provide the best experience possible.

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How to Get Your Association’s Board to Approve Your Marketing Automation Strategy

HighRoad Solution

We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered. Marketing Automation Evaluate Marketing Automation

How to Market Your Association’s Virtual Memberships Like a Tech Company

Socious

Take a second and go out to the Google Play Store or iTunes, and search for free apps. How many came up? Some number this side of a google? Sorry, bad pun.) But the answer is a lot, right? Association Management Member Benefits Association Trends

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How to Develop a Long-Term Member Engagement Strategy

Socious

Member Engagement Analytics Content Strategy Customer Marketing

How to Market like a Musician

SocialFish

Traditional marketing can feel so grossly salesy. Its inherent “ick factor” is why so many companies fail to properly engage their audiences. The key to getting over that “ick factor” is to get creative. Of course, it’s one thing to know that.

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How to Write Emails Your Association Members will Open

Socious

There are a lot of mediums available when it comes to engaging your customers or members—social media, your online community , email, etc. Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members.

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Q&A: How to Prepare for the Global Data Protection Regulation (GDPR)

Higher Logic

We recently hosted a webinar to detail what you need to know and how you can prepare*. Check out the most commonly asked questions below for a primer on how you and your organization can learn and prepare for the changes. How GDPR Works.

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Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Socious

Try to count how many websites you visited yesterday. Member Benefits Marketing Strategy Association Management Services Membership Management SoftwareOr even today – just this morning. Do you know? Or have you already lost count?

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How to Get Your Customers to Sell and Market for You

Socious

That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. 5 Ways to Get Customers to Sell for You.

How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant.

How to Simplify Your Membership Marketing

Membership Marketing

Frequently, I have the opportunity to review the membership marketing programs of various associations. Sometimes, I find that organizations are doing too little to get and keep members. They need to increase the frequency and reach of their marketing efforts.

5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Your c-suite and board of directors may not be as involved in your community as you’d like them to be – and that’s a problem. Why Executives Need to Be Involved.

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How to Build the Right MarTech Stack for Your Association Marketing Plan

HighRoad Solution

You might have a great association marketing plan , but nothing will come of it unless you have the right tools to turn plans into actions. Association Management

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How to Choose the Best Marketing Promotional Items

Informz

How many of you have had this conversation at your marketing meetings to kick off the year? As the marketing assistant, and person responsible for our promotional products, my heart skips a beat slightly when the conversation turns in this direction.

[Cool Infographic Friday] How to Speak Marketing Automation

SocialFish

Do you use Marketo, Eloqua, Pardot, Hubspot or Act-On for your marketing automation? This one made me giggle. Then you might need this visual thesaurus. Cool Infographic Friday

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Why Data Analytics is Important and How to Budget Accurately

Higher Logic

When you analyze it, you gain access to all types of valuable insight: which users are most engaged, what topics they’re most interested in, who is contributing to discussions and the list goes on. Budget is a major consideration, of course, and you’ll want to plan accurately.

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[Cool Infographic Friday] How To Measure Your Content Marketing

SocialFish

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How to Differentiate Yourself in Association Sales - Moery Company

Moery Company

Not a month goes by in which a very well-meaning and ambitious person calls me and asks, “Hey, I’d like to pick your brain about how you sell to associations.”. Listen carefully to the content. Listen to their challenges. And, they have no basis to do so.

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How to Increase Your Sales Without Hiring More Reps

Higher Logic

Are you ready to learn how? With the advent of marketing automation systems, companies are harnessing the power of the internet to draw customers to their site. To do that, you need content. Did they go to an industry forum to ask a question?

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Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. People on social media are not there to seek out businesses.

How to Manage Without a Community Manager

Higher Logic

But sometimes it’s just not realistic -- there isn’t the money or executives don’t realize how important community managers are for ensuring ROI. Here’s an overview of how you and your organization can make it work: Everyone is in the same boat. How do you get everyone on board?

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How to Design a Community Your Users Will Love

Higher Logic

You can't find what you're looking for, and you're not even sure what you're looking at to begin with. That’s bad user experience — what any community wants to avoid. So how do you make a community that is friendly, easy to navigate and brings people back?

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How to Increase Customer Retention with an Online Community

Higher Logic

That’s substantial, but according to the Harvard Business Review , it may be on the low side. That same five percent retention increase may be able to increase revenue by up to 95 percent. An online customer community is a good place to start.

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How To Start a Micro-Advocacy Program in Your Association

Higher Logic

What happens when you combine a passionate segment of your membership with opportunities to make a difference beyond the walls of your association? Similar to a volunteer program , an advocacy program asks members to help with certain projects or initiatives.

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