20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes.

How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership.

How to Elevate Your Sponsorship Program from Good to EXCELLENT

Moery Company

And I’m beginning to see more genuine interest in helping sponsors achieve their goals. So, here are three activities that can take it to the next level. #1 And an element of the program they liked, disliked, would add or change to their current program. Best of luck to you.

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How to Win at Instagram

Association Adviser

When associations marry the art and strategy of posting on Instagram, they open a new pathway to reach potential members. The post How to Win at Instagram appeared first on Association Adviser. Features Marketing & Communications Instagram social media

How to support your members’ career journey

YourMembership Blog

Strategies that support every stage of your association’s members career journey – from student to retiree. As you think about your members’ relationships with your association, you likely think about the member journey – from the first interaction with your organization to the moment a member renews. The post How to support your members’ career journey appeared first on YourMembership. Career Solutions Membership & Marketing

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How to Rock Marketing Automation

Informz

Many organizations are asking how to prepare for and rock marketing automation. To that end, I’ve gathered 5 ideas to help automate your associations’ marketing initiatives. Ready to get started? Associations Marketing Automation

How to Give Your Customer Success Team Superpowers

Higher Logic

How about stressed? These issues are roadblocks to your customer success team’s ultimate goal of improving customer satisfaction and growing your revenue. But how can you get past these roadblocks to activate your customer success team’s success?

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How to Use Customer Engagement Data to Identify New Sales Opportunities

Higher Logic

Determining where each customer is in their (ideally) lifelong journey with your company can be challenging, and just like new-customer acquisition, trying to make a pitch or close a deal without first segmenting customers will decrease your effectiveness.

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How to Approach a Potential Sponsor the Right Way

Moery Company

You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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Five Tips on How to Approach a Potential Sponsor the Right Way

Moery Company

You are face to face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around.

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How to Make Your New Members Feel Welcome  

YourMembership Blog

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. The post How to Make Your New Members Feel Welcome appeared first on YourMembership.

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How to Communicate Member Benefits Effectively

Association Adviser

Do this by showcasing the member benefits available to them. The post How to Communicate Member Benefits Effectively appeared first on Association Adviser. Features Marketing & Communications Membership member benefits membership

How to Make Your Events More Inclusive

Higher Logic

"Anyone can come to our event." But the real truth is that not everyone is actually welcomed to our events. Whether we want to admit or not, our event send signals about who's welcomed and who isn't. Event marketing: who are you selling to?

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3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success

Higher Logic

Facts: The Unicorn is Scotland’s national animal; you are reading this right now; and Glossier, a direct-to-consumer beauty brand, recently joined the ranks of other female-founded “unicorns” (privately held startup companies valued at over $1 billion).

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How to Use Site Retargeting to Gain Registrants

Multiview

The… The post How to Use Site Retargeting to Gain Registrants appeared first on MultiView. The event is set. You’ve got a good venue. You’ve got a great lineup of speakers and education sessions.

Webinar Marketing 101: How to Choose a Topic

MembersClicks

So how do you go about picking a topic that’s going to attract your busy members (and prospects, for that matter)? Here are a few tips: member engagement Small Staff Chatter marketing

How to Get Your Customers to Sell and Market for You

Socious

That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. Customer Advocacy Marketing Strategy Generating Revenue Sales

April Update: How to Learn About Fundraising, Marketing & Management for Free

Wild Apricot

This month's newsletter covers the best free webinars on the internet, how to get an SSL certificate for free, and 3 new event registration hacks

How To Make Sure Your Marketing Sucks

Thanks For Playing

Hubspot recently posted a hilarious and very helpful SlideShare on what NOT to do with your marketing. How To Suck at Marketing from HubSpot All-in-one Marketing Software My favorites? What would you add to their list? presentations Marketing HubSpotCold calls and unsolicited emails are, of course, THE BOMB. The "Pro Tips." Greetings Earthling" Yay, jargon!

Party of One? How to Manage Your Association’s Education

Blue Sky eLearn

Meet with all the other departments in your association to identify new educational opportunities. Can your marketing department identify new segments to promote a course to a broader audience? Let them know what you’re up to, and find ways to work together.

How to use technology to support your members’ career journey

YourMembership Blog

The post How to use technology to support your members’ career journey appeared first on YourMembership. Career Solutions Membership & Marketing Online Learning TechnologyYour members’ needs and expectations evolve as they move through their careers. Having the right technology in place helps you understand and engage with your members through each stage of their journey.

How to Land a Job in the Association Space

Moery Company

We receive many calls and questions from folks who are looking to break into the association marketplace for their career. I’ve got a few thoughts that might be helpful to you. Association leaders show up to be recognized, and these events are low cost. Go to ceoupdate.org.

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How to Scale Online Learning: B2B Market Strategies for Assocations

WBT Systems

How can your organization expand online learning reach? Learn from successful corporate market strategies! Selling online learning content to individuals is challenging enough. Plus, business-to-business relationships require specialized content management functionality.

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts.

Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. We’ll show you how you can: Learn more about your members by gathering information in your CRM.

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How to Market Your Association’s Virtual Memberships Like a Tech Company

Socious

Take a second and go out to the Google Play Store or iTunes, and search for free apps. How many came up? Some number this side of a google? Sorry, bad pun.) But the answer is a lot, right? Association Management Member Benefits Association Trends

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3 Types of Association Members and How to Engage Them

Socious

Novelists, marketers, and psychologists like to lump people into groups. It’s not because they like to stereotype, or don’t recognize that every individual is unique, it’s because they want to provide the best experience possible.

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How to Increase Your Association’s Email Deliverability: 12 Areas to Optimize + 3 Tech To-Dos

HighRoad Solution

Email MarketingEmail open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.

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Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Higher Logic

More interest in your cause, more visits to your site, or more attendees for your annual conference can only be a good thing.right? For years, organizations have focused on sheer list size – more names in the database means more chances to be seen, of course! Numbers matter.

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How to Develop a Long-Term Member Engagement Strategy

Socious

Member Engagement Analytics Content Strategy Customer Marketing

How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

How can we monetize our webinars? There is, however, an (almost) constant thread when it comes to webinars – a lower barrier to entry for both the person hosting the webinar and the person attending. Use this to your advantage!

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How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. People like to associate with the best.

How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds. Don’t be afraid to take risks.

How to Market like a Musician

SocialFish

Traditional marketing can feel so grossly salesy. Its inherent “ick factor” is why so many companies fail to properly engage their audiences. The key to getting over that “ick factor” is to get creative. Of course, it’s one thing to know that.

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How to Differentiate Yourself in Association Sales - Moery Company

Moery Company

Not a month goes by in which a very well-meaning and ambitious person calls me and asks, “Hey, I’d like to pick your brain about how you sell to associations.”. Listen carefully to the content. Listen to their challenges. And, they have no basis to do so.

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How to Write Emails Your Association Members will Open

Socious

There are a lot of mediums available when it comes to engaging your customers or members—social media, your online community , email, etc. Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members.

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How to Get Sign Ups to Show Up

Blue Sky eLearn

But when the event rolls around, you’re dismayed to see that most of your registrants never make it to the call. According to a 2016 Webinar Benchmarks Report*, the registrant-to-attendee conversion rate for most webinars is between 35 percent and 45 percent.

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Party of One? How to Manage Your Association’s Education

Blue Sky eLearn

Meet with all the other departments in your association to identify new educational opportunities. Can your marketing department identify new segments to promote a course to a broader audience? Let them know what you’re up to, and find ways to work together.

Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Socious

Try to count how many websites you visited yesterday. Member Benefits Marketing Strategy Association Management Services Membership Management SoftwareOr even today – just this morning. Do you know? Or have you already lost count?

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