How to Price a Virtual Event Sponsorship

Moery Company

One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. How will you maximize the content delivery and provide value for your members? Now on to the sponsors themselves.

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How To Leverage Marketing For Your Career Center Brand

YourMembership Blog

Your brand is what sets you apart from your competitors, but are you leveraging all your resources to drive career center traffic? The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership.

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How to Recover, Relaunch, and Rebound Your Association

Moery Company

Now it’s time to recover, relaunch, and rebound. Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Our newsletter open rate is up 20% and our click through rate has gone up to 22%. Good for you to know that.

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How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

We’ve got 90% of the market!” I guarantee you that they’re probably in the corner of the room in a fetal position because everything around them is falling apart or they’re sitting there wondering when things are going to “return to normal” and hoping that they do.

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How to Utilize a Career Center for Your Member Needs

YourMembership Blog

It’s the go-to destination for members seeking career development opportunities. So, it’s safe to say that your career center’s work is never. The post How to Utilize a Career Center for Your Member Needs appeared first on YourMembership.

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How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership.

How to Elevate Your Sponsorship Program from Good to EXCELLENT

Moery Company

And I’m beginning to see more genuine interest in helping sponsors achieve their goals. So, here are three activities that can take it to the next level. #1 And an element of the program they liked, disliked, would add or change to their current program. Best of luck to you.

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. Let’s dig into these deliverability challenges and how to solve them.

How to Make Your Content Work Harder for You

Association Adviser

Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content marketing Mighty Citizen

How to Make Your New Members Feel Welcome  

YourMembership Blog

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. The post How to Make Your New Members Feel Welcome appeared first on YourMembership.

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How to Increase Your Association’s Email Deliverability: 12 Areas to Optimize + 3 Tech To-Dos

HighRoad Solution

Email MarketingEmail open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.

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How to Build a Virtual Event Sponsorship Program – Association Hustle Podcast Episode 241

Moery Company

Ninety percent of organizations will move to virtual events this year. Listen to this week’s episode to learn how to develop a new sponsorship inventory for virtual events to continue growing your non-dues revenue. So, how do you adapt? To recap.

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Five Tips on How to Approach a Potential Sponsor the Right Way

Moery Company

You are face to face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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How to Win at Instagram

Association Adviser

When associations marry the art and strategy of posting on Instagram, they open a new pathway to reach potential members. The post How to Win at Instagram appeared first on Association Adviser. Features Marketing & Communications Instagram social media

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How To Make Sure Your Marketing Sucks

Thanks For Playing

Hubspot recently posted a hilarious and very helpful SlideShare on what NOT to do with your marketing. How To Suck at Marketing from HubSpot All-in-one Marketing Software My favorites? What would you add to their list? presentations Marketing HubSpotCold calls and unsolicited emails are, of course, THE BOMB. The "Pro Tips." Greetings Earthling" Yay, jargon!

How to Approach a Potential Sponsor the Right Way

Moery Company

You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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How to Deliver Marketing ROI to Your Virtual Event Sponsors & Exhibitors

Membersuite

Are you struggling to capture sponsor/exhibitor revenue for your virtual events? Just like in-person events, you need to prove ROI by showing them that their marketing goals can be achieved in your virtual event venue. Here are ways to do that

How to publish a book and why you should care

Aaron Wolowiec

As a featured association management blogger on Alltop , I was recently given the opportunity to receive and review an advance copy of a new book written by Guy Kawasaki and Shawn Welch titled, APE: Author, Publisher, Entrepreneur—How to Publish a Book.

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April Update: How to Learn About Fundraising, Marketing & Management for Free

Wild Apricot

This month's newsletter covers the best free webinars on the internet, how to get an SSL certificate for free, and 3 new event registration hacks

Webinar Marketing 101: How to Choose a Topic

MembersClicks

So how do you go about picking a topic that’s going to attract your busy members (and prospects, for that matter)? Here are a few tips: member engagement Small Staff Chatter marketing

Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. Hello and welcome to JP Moery’s Association Hustle Podcast. We post videos to Facebook, YouTube, Instagram, and LinkedIn.

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How to Communicate Member Benefits Effectively

Association Adviser

Do this by showcasing the member benefits available to them. The post How to Communicate Member Benefits Effectively appeared first on Association Adviser. Features Marketing & Communications Membership member benefits membership

How to Create Marketing Personas for Your Association (and Use Them to Make Better Decisions)

HighRoad Solution

What if I told you that there was a way to close that gap between this dream and the reality of your team's resources and capacity? This is where your association's marketing personas come in. What Is AN ASSOCIATION Marketing Persona? Personas Marketing Automation

How to Make Your Virtual Events Better Than The Rest

AssociationChat

One more platform reviewed and instead of feeling closer to the answer of what tech to choose for their meeting, he felt further away than ever before. I’m a stranger in a strange land,” he muttered to himself. With resignation, he clicked to join the Zoom meeting.

How to convince your board it’s time for a new career center

YourMembership Blog

According to the Community Brands Member Engagement and Loyalty Study, job opportunities are tied for the number one reason people. Membership & Marketing Job Board Software Career Center SolutionsYou know it’s time for a new online career center.

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Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. We’ll show you how you can: Learn more about your members by gathering information in your CRM.

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How to Make Your Events More Inclusive

Higher Logic

"Anyone can come to our event." But the real truth is that not everyone is actually welcomed to our events. Whether we want to admit or not, our event send signals about who's welcomed and who isn't. Event marketing: who are you selling to?

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How to use technology to support your members’ career journey

YourMembership Blog

The post How to use technology to support your members’ career journey appeared first on YourMembership. Career Solutions Membership & Marketing Online Learning TechnologyYour members’ needs and expectations evolve as they move through their careers. Having the right technology in place helps you understand and engage with your members through each stage of their journey.

How to Give Your Customer Success Team Superpowers

Higher Logic

How about stressed? These issues are roadblocks to your customer success team’s ultimate goal of improving customer satisfaction and growing your revenue. But how can you get past these roadblocks to activate your customer success team’s success?

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How to Land a Job in the Association Space

Moery Company

We receive many calls and questions from folks who are looking to break into the association marketplace for their career. I’ve got a few thoughts that might be helpful to you. Association leaders show up to be recognized, and these events are low cost. Go to ceoupdate.org.

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How to Develop a Membership Plan – Association Hustle Podcast Episode 219

Moery Company

Take a listen to this week’s episode for tips on how to get started, whether you’re starting from scratch or have been in the industry for a while, to reboot your membership plan for a successful 2020 and beyond. Then, I want you to get really narrow.

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How to Get Your Association’s Board to Approve Your Marketing Automation Strategy

HighRoad Solution

We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered. Marketing Automation Evaluate Marketing Automation

How to Prepare for Reopening Your Workplace

Associations Now

As various states begin to reopen following COVID-19 closures, associations must plan ahead to ensure their employees can safely return to the office. A new guide from real estate services firm Cushman & Wakefield discusses how organizations can prepare.

How to Revamp Your Website in 20 Minutes or Less

MembersClicks

Small Staff Chatter marketingA 20-minute website makeover, say what?! You probably think we’re kidding, but we assure you, we’re not! Sure, you can’t do an ENTIRE website overhaul in 20 minutes or less, but there are several things you can do that will still have an impact. Take a look!

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Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around.

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How to Start a Mentoring Program People Want to Participate In

Higher Logic

Think back to your first job out of college. You were probably excited and wanted to learn everything. Your association is the perfect place to connect members with the perfect mentor or mentee. Starting a mentoring program is one of the best ways to accomplish those goals!

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How to Differentiate Yourself in Association Sales - Moery Company

Moery Company

Not a month goes by in which a very well-meaning and ambitious person calls me and asks, “Hey, I’d like to pick your brain about how you sell to associations.”. Listen carefully to the content. Listen to their challenges. And, they have no basis to do so.

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How to Get Your Customers to Sell and Market for You

Socious

That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. Customer Advocacy Marketing Strategy Generating Revenue Sales

3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success

Higher Logic

Facts: The Unicorn is Scotland’s national animal; you are reading this right now; and Glossier, a direct-to-consumer beauty brand, recently joined the ranks of other female-founded “unicorns” (privately held startup companies valued at over $1 billion).

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts.