How to Prepare Your 2021 Sponsorship Prospectus

Moery Company

Your sponsorship prospectus may look different next year and there’s no better time than right now to put it all together for your supplier community. If you’ve been thinking about offering a full year partnership, this the year to do it. Make sure they know what you have to offer.

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How to Price a Virtual Event Sponsorship

Moery Company

One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. How will you maximize the content delivery and provide value for your members? For example: you’re using these webinars to deliver critical information on the PPP program, providing insights on how to navigate reopening, and other important topics. Now on to the sponsors themselves. How can you deliver on your sponsor’s objectives?

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How to Recruit New Members in the Fourth Quarter

Moery Company

Membership recruitment is going to be incredibly important as we approach 2021. Make a “15 for 12” offer to companies that that are already in the pipeline, and to those that are showing interest.

How to Build a Virtual Sponsorship Program

Moery Company

We receive multiple requests every day asking for help building a virtual event sponsorship program so I’m going to walk you through the process. Sixty-eight percent of association executives projected a decline in meeting revenue; the percentage of decline is estimated to be at 40%.

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How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

How To Leverage Marketing For Your Career Center Brand

YourMembership Blog

Your brand is what sets you apart from your competitors, but are you leveraging all your resources to drive career center traffic? The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership. Membership & Marketing Job Board Software Career Center SolutionsRecent research shows that members primarily join associations for career growth opportunities.

What to Do When You Inherit a Career Center: How to Market It

Association Adviser

Here's how to market your online career center and explain to your members how an online career center can aid their professional and career development. The post What to Do When You Inherit a Career Center: How to Market It appeared first on Association Adviser.

How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

We’ve got 90% of the market!” I guarantee you that they’re probably in the corner of the room in a fetal position because everything around them is falling apart or they’re sitting there wondering when things are going to “return to normal” and hoping that they do. We’re getting ready to see an association sales crisis like we’ve never seen before. And I’ve got some tips on leveraging communications that might be helpful to you.

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How to support your members’ career journey

YourMembership Blog

Strategies that support every stage of your association’s members career journey – from student to retiree. As you think about your members’ relationships with your association, you likely think about the member journey – from the first interaction with your organization to the moment a member renews. The post How to support your members’ career journey appeared first on YourMembership. Career Solutions Membership & Marketing

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How to Make Your New Members Feel Welcome  

YourMembership Blog

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. The post How to Make Your New Members Feel Welcome appeared first on YourMembership.

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How to attract top talent

Association Success

Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. Here are some strategies you can use to attract top talent: Think like a marketer. When you’re hiring, you are essentially selling jobs to people.

How To Make Sure Your Marketing Sucks

Thanks For Playing

Hubspot recently posted a hilarious and very helpful SlideShare on what NOT to do with your marketing. How To Suck at Marketing from HubSpot All-in-one Marketing Software My favorites? What would you add to their list? presentations Marketing HubSpotCold calls and unsolicited emails are, of course, THE BOMB. The "Pro Tips." Greetings Earthling" Yay, jargon!

How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership. Membership & Marketing Event ManagementEvents and conferences are one of the largest sources of non-dues revenue for associations.

How to Elevate Your Sponsorship Program from Good to EXCELLENT

Moery Company

And I’m beginning to see more genuine interest in helping sponsors achieve their goals. So, here are three activities that can take it to the next level. #1 1 Interview your sponsors on an annual basis about their goals and objectives within the market and how the association might help them. And an element of the program they liked, disliked, would add or change to their current program. Best of luck to you. IStock_Credit:NicoElNino.

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How to Utilize a Career Center for Your Member Needs

YourMembership Blog

It’s the go-to destination for members seeking career development opportunities. So, it’s safe to say that your career center’s work is never. The post How to Utilize a Career Center for Your Member Needs appeared first on YourMembership. Membership & Marketing Job Board Software Career Center SolutionsYour online career center is a valuable benefit for your members. It connects them with top jobs and employers within your industry.

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How to Move Communications Forward in the COVID Era

Association Adviser

The post How to Move Communications Forward in the COVID Era appeared first on Association Adviser. Association Communications Benchmarking Series Features Marketing & Communications association communications benchmarking

How to increase registration for your virtual events

Association Success

The pandemic has changed how associations fulfill their missions and serve their members. While some associations have struggled with the change, many are rising to the challenge. . Make the decision to register easy.

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April Update: How to Learn About Fundraising, Marketing & Management for Free

Wild Apricot

This month's newsletter covers the best free webinars on the internet, how to get an SSL certificate for free, and 3 new event registration hacks

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. This caused not only a spike in volume, but a spike in complaints, unsubscribes, and mail going to the spam folder. 3 Email Deliverability Areas to Watch.

How to measure the impact of content

Association Success

Your team works hard each day to make these goals a reality, pouring their time and talents into the multiple tasks that will get your organization there. . But without clear metrics, some organizations will never have a clear sense of whether they’re closer to reaching key goals.

How to Market Credentialing Programs in a Crappy Economy

WBT Systems

How to Market Credentialing Programs in a Crappy Economy. Read more about How to Market Credentialing Programs in a Crappy Economy

How to make your association dashboards work for you

Association Success

I love information: How it can be several things, and one thing all at the same time, and how it can have different meanings to different people in different ways! If you are a movie buff, information is now beginning to sound a little more like “Inception,” but stay with me. .

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How to Increase Your Association’s Email Deliverability: 12 Areas to Optimize + 3 Tech To-Dos

HighRoad Solution

Email MarketingEmail open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.

How to Approach a Potential Sponsor the Right Way

Moery Company

You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization? Shift the focus of your discussion to their business goals. Ask your prospect: “Tell me about what you want to accomplish in this market. How to Make Your Offer.

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Five Tips on How to Approach a Potential Sponsor the Right Way

Moery Company

You are face to face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization? Shift the focus of your discussion to their business goals. Ask your prospect: “Tell me about what you want to accomplish in this market. How to Make Your Offer.

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How to Be More Interesting Than a Cell Phone®

Association Adviser

Or do people tune you out when you’re talking, preferring to check their phone instead? ASAE Annual Meeting Features Marketing & Communications ASAE 2020Ever find yourself talking with someone who is draining the life out of the conversation? Are you afraid YOU’RE that person?

How to publish a book and why you should care

Aaron Wolowiec

As a featured association management blogger on Alltop , I was recently given the opportunity to receive and review an advance copy of a new book written by Guy Kawasaki and Shawn Welch titled, APE: Author, Publisher, Entrepreneur—How to Publish a Book. Likewise, Welch is the author of From Idea to App , iOS 5 Core Frameworks , and iOS 6 for Developers, and is also the developer of several iOS apps. But what’s the connection to the association community?

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How to Win at Instagram

Association Adviser

When associations marry the art and strategy of posting on Instagram, they open a new pathway to reach potential members. The post How to Win at Instagram appeared first on Association Adviser. Features Marketing & Communications Instagram social media

How to use technology to support your members’ career journey

YourMembership Blog

The post How to use technology to support your members’ career journey appeared first on YourMembership. Career Solutions Membership & Marketing Online Learning TechnologyYour members’ needs and expectations evolve as they move through their careers. Having the right technology in place helps you understand and engage with your members through each stage of their journey.

How to get free publicity for your association

Association Success

Have you ever wondered how to get those coveted “As Seen On” logos for major publications and shows? Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency. How to get started.

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How to Make Your Content Work Harder for You

Association Adviser

Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content marketing Mighty CitizenMake your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach.

Webinar Marketing 101: How to Choose a Topic

MembersClicks

So how do you go about picking a topic that’s going to attract your busy members (and prospects, for that matter)? Here are a few tips: member engagement Small Staff Chatter marketingIf webinars are a part of your association’s offerings, then you know that a big factor in success (i.e. registrations and attendance) is the topic you choose.

How to Build a Virtual Event Sponsorship Program – Association Hustle Podcast Episode 241

Moery Company

Ninety percent of organizations will move to virtual events this year. Listen to this week’s episode to learn how to develop a new sponsorship inventory for virtual events to continue growing your non-dues revenue. Hello and welcome to JP Moery’s Association Hustle Podcast. Today I’m going to walk you through building a virtual meeting sponsorship program. So, how do you adapt? How do you change? To recap.

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Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. This episode is packed with useful tips and actions you can take today to help your association – and industry – move forward by shifting the focus to recovering, relaunching, and rebounding. Hello and welcome to JP Moery’s Association Hustle Podcast. We post videos to Facebook, YouTube, Instagram, and LinkedIn.

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How to Make Your Events More Inclusive

Higher Logic

"Anyone can come to our event." But the real truth is that not everyone is actually welcomed to our events. Whether we want to admit or not, our event send signals about who's welcomed and who isn't. There are three major facets of your events—marketing, venue, and programming—you can improve all of those for inclusivity. Event marketing: who are you selling to? Likewise, you'll want to check your imagery. How far is it from the venue?

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How to Communicate Member Benefits Effectively

Association Adviser

Do this by showcasing the member benefits available to them. The post How to Communicate Member Benefits Effectively appeared first on Association Adviser. Features Marketing & Communications Membership member benefits membershipAssociations have the ongoing job of retaining existing members and attracting new ones.

How to Land a Job in the Association Space

Moery Company

We receive many calls and questions from folks who are looking to break into the association marketplace for their career. I’ve got a few thoughts that might be helpful to you. It’s is not a huge community, it’s unique, close-knit, and very open, but you will need to do the work to build the network. Association leaders show up to be recognized, and these events are low cost. I would encourage you to check it out. Go to ceoupdate.org.

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How to Create Marketing Personas for Your Association (and Use Them to Make Better Decisions)

HighRoad Solution

What if I told you that there was a way to close that gap between this dream and the reality of your team's resources and capacity? This is where your association's marketing personas come in. What Is AN ASSOCIATION Marketing Persona? Marketing personas are semi-fictional representations of your association’s ideal members, based on a combination of market research and data about your existing members. Personas Marketing Automation

How to Impress Your Boss

Spark Consulting

Content marketing is all the rage right now. But how do you do it right, well, and effectively so you can impress your boss and earn that big promotion or raise? Or at least a solid “way to go!”? MarketingProfs to the rescue! How to Impress Your Boss and Get Ahead of the Curve from MarketingProfs. Measuring what’s important, not just what’s easy to measure. (Of

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How to Deliver Marketing ROI to Your Virtual Event Sponsors & Exhibitors

Membersuite

Are you struggling to capture sponsor/exhibitor revenue for your virtual events? Just like in-person events, you need to prove ROI by showing them that their marketing goals can be achieved in your virtual event venue. Here are ways to do that