How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership.

How to Elevate Your Sponsorship Program from Good to EXCELLENT

Moery Company

And I’m beginning to see more genuine interest in helping sponsors achieve their goals. So, here are three activities that can take it to the next level. #1 And an element of the program they liked, disliked, would add or change to their current program. Best of luck to you.

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How to support your members’ career journey

YourMembership Blog

Strategies that support every stage of your association’s members career journey – from student to retiree. As you think about your members’ relationships with your association, you likely think about the member journey – from the first interaction with your organization to the moment a member renews. The post How to support your members’ career journey appeared first on YourMembership. Career Solutions Membership & Marketing

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20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes.

How to Rock Marketing Automation

Informz

Many organizations are asking how to prepare for and rock marketing automation. To that end, I’ve gathered 5 ideas to help automate your associations’ marketing initiatives. Ready to get started? Associations Marketing Automation

How to publish a book and why you should care

Aaron Wolowiec

As a featured association management blogger on Alltop , I was recently given the opportunity to receive and review an advance copy of a new book written by Guy Kawasaki and Shawn Welch titled, APE: Author, Publisher, Entrepreneur—How to Publish a Book.

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How to Communicate Member Benefits Effectively

Association Adviser

Do this by showcasing the member benefits available to them. The post How to Communicate Member Benefits Effectively appeared first on Association Adviser. Features Marketing & Communications Membership member benefits membership

Five Tips on How to Approach a Potential Sponsor the Right Way

Moery Company

You are face to face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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How to Make Your New Members Feel Welcome  

YourMembership Blog

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. The post How to Make Your New Members Feel Welcome appeared first on YourMembership.

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How to Approach a Potential Sponsor the Right Way

Moery Company

You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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How to use technology to support your members’ career journey

YourMembership Blog

The post How to use technology to support your members’ career journey appeared first on YourMembership. Career Solutions Membership & Marketing Online Learning TechnologyYour members’ needs and expectations evolve as they move through their careers. Having the right technology in place helps you understand and engage with your members through each stage of their journey.

How to Give Your Customer Success Team Superpowers

Higher Logic

How about stressed? These issues are roadblocks to your customer success team’s ultimate goal of improving customer satisfaction and growing your revenue. But how can you get past these roadblocks to activate your customer success team’s success?

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How to Get Your Customers to Sell and Market for You

Socious

That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. Customer Advocacy Marketing Strategy Generating Revenue Sales

April Update: How to Learn About Fundraising, Marketing & Management for Free

Wild Apricot

This month's newsletter covers the best free webinars on the internet, how to get an SSL certificate for free, and 3 new event registration hacks

How to Create Marketing Personas for Your Association (and Use Them to Make Better Decisions)

HighRoad Solution

What if I told you that there was a way to close that gap between this dream and the reality of your team's resources and capacity? This is where your association's marketing personas come in. What Is AN ASSOCIATION Marketing Persona? Personas Marketing Automation

How To Make Sure Your Marketing Sucks

Thanks For Playing

Hubspot recently posted a hilarious and very helpful SlideShare on what NOT to do with your marketing. How To Suck at Marketing from HubSpot All-in-one Marketing Software My favorites? What would you add to their list? presentations Marketing HubSpotCold calls and unsolicited emails are, of course, THE BOMB. The "Pro Tips." Greetings Earthling" Yay, jargon!

How to Land a Job in the Association Space

Moery Company

We receive many calls and questions from folks who are looking to break into the association marketplace for their career. I’ve got a few thoughts that might be helpful to you. Association leaders show up to be recognized, and these events are low cost. Go to ceoupdate.org.

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Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around.

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3 Types of Association Members and How to Engage Them

Socious

Novelists, marketers, and psychologists like to lump people into groups. It’s not because they like to stereotype, or don’t recognize that every individual is unique, it’s because they want to provide the best experience possible.

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How to Market Your Association’s Virtual Memberships Like a Tech Company

Socious

Take a second and go out to the Google Play Store or iTunes, and search for free apps. How many came up? Some number this side of a google? Sorry, bad pun.) But the answer is a lot, right? Association Management Member Benefits Association Trends

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How to Develop a Long-Term Member Engagement Strategy

Socious

Member Engagement Analytics Content Strategy Customer Marketing

How to Get Your Association’s Board to Approve Your Marketing Automation Strategy

HighRoad Solution

We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered. Marketing Automation Evaluate Marketing Automation

How to Write Emails Your Association Members will Open

Socious

There are a lot of mediums available when it comes to engaging your customers or members—social media, your online community , email, etc. Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members.

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3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success

Higher Logic

Facts: The Unicorn is Scotland’s national animal; you are reading this right now; and Glossier, a direct-to-consumer beauty brand, recently joined the ranks of other female-founded “unicorns” (privately held startup companies valued at over $1 billion).

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How to Make Your Events More Inclusive

Higher Logic

"Anyone can come to our event." But the real truth is that not everyone is actually welcomed to our events. Whether we want to admit or not, our event send signals about who's welcomed and who isn't. Event marketing: who are you selling to?

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Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Socious

Try to count how many websites you visited yesterday. Member Benefits Marketing Strategy Association Management Services Membership Management SoftwareOr even today – just this morning. Do you know? Or have you already lost count?

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How to Get Your Customers to Sell and Market for You

Socious

That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. 5 Ways to Get Customers to Sell for You.

How to Improve Email Engagement at Your Association

Smooth The Path

Yesterday morning I sent out a test email to 20 members. 80% were curious enough to open the message but very few were motivated to investigate further. Or the message could have been too long pushing members to disregard immediately upon opening.

How to Differentiate Yourself in Association Sales - Moery Company

Moery Company

Not a month goes by in which a very well-meaning and ambitious person calls me and asks, “Hey, I’d like to pick your brain about how you sell to associations.”. Listen carefully to the content. Listen to their challenges. And, they have no basis to do so.

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How to Simplify Your Membership Marketing

Membership Marketing

Frequently, I have the opportunity to review the membership marketing programs of various associations. Sometimes, I find that organizations are doing too little to get and keep members. They need to increase the frequency and reach of their marketing efforts.

How to Choose the Best Marketing Promotional Items

Informz

How many of you have had this conversation at your marketing meetings to kick off the year? As the marketing assistant, and person responsible for our promotional products, my heart skips a beat slightly when the conversation turns in this direction.

Webinar Marketing 101: How to Choose a Topic

MembersClicks

So how do you go about picking a topic that’s going to attract your busy members (and prospects, for that matter)? Here are a few tips: member engagement Small Staff Chatter marketing

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts.

How to Build the Right MarTech Stack for Your Association Marketing Plan

HighRoad Solution

You might have a great association marketing plan , but nothing will come of it unless you have the right tools to turn plans into actions. Association Management

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How to Impress Your Boss

Spark Consulting

Content marketing is all the rage right now. But how do you do it right, well, and effectively so you can impress your boss and earn that big promotion or raise? Or at least a solid “way to go!”? MarketingProfs to the rescue! How to Impress Your Boss and Get Ahead of the Curve from MarketingProfs. Measuring what’s important, not just what’s easy to measure. (Of

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How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. You need to be proactive about this and decide you want to take a new approach.

Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Higher Logic

More interest in your cause, more visits to your site, or more attendees for your annual conference can only be a good thing.right? For years, organizations have focused on sheer list size – more names in the database means more chances to be seen, of course! Numbers matter.

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HighRoad Solution Shows Fonteva Users How to Integrate Marketing Software to Accelerate Growth

HighRoad Solution

HighRoad Solution is excited to be part of this year’s Fonteva Users Network Conference. This opportunity to help the Fonteva community use marketing automation tools to increase membership, engagement, and revenue is a highlight of our year!

Membership Marketing Blog: 3 Tips on How to Improve the.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. 3 Tips on How to Improve the Presentation of Your Membership Product.

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to Recognize a Good Strategy? Share to Twitter Share to Facebook.