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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. Then, make the sale—move your prospect from thinking “I should take a class” to “I am registered for a class.”. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing.

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The State of the MOOC: What Associations Should Know

Associations Now

Massive open online courses, or MOOCs, have been around long enough that some strong takeaways are starting to show themselves. Read on to see what Harvard and MIT have learned about MOOCs—and what your association should keep in mind. Learning About Business Models.

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How to Get Your Association to Support Staff’s Professional Development

WBT Systems

Review position descriptions at your association (including your own position) and at other associations to decide which skills and knowledge you need to: Take your association’s educational programs, program management, or program marketing to the next level. Attract new market segments. Beat the competition. Take on new projects.

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Challenges and Opportunities for Association Education Programs

WBT Systems

Some of the relevant insights provide great messaging for associations seeking to market their education and certification programs to members. ” However, it notes that it’s much easier to commit to personal change with the active participation of others, and offers some ideas on how to achieve this.

Education 150
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Association Brain Food Weekly: 10.7.16

Reid All About it

Class Central has reviewed and compiled a list of The Best Intro to Programming Courses for Data Science. This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry. Mon 10/10 at 1 p.m.* – How to Prepare for an IRS Audit.

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The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m.

Education 155
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9 Ways to Increase Online Student Engagement

WBT Systems

If you’ve taken a continuing education class, you’ve seen how students fade away over time. They have trouble making class and keeping up with coursework. An online course that merely provides information is no better than any other in today’s competitive lifelong learning market. People get busy.

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