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Conference Circuit: 2014?s Events in Review

Associations Now

DECEMBER 18, 2014

At its conference, The Learning Resources Network emphasized the importance of “merging of old-school print-based marketing techniques with new-school media,” and the American Academy of Religion ’s meeting workshops gave attendees lessons in academic blogging, social media in the classroom, and web-based class projects.

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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

SEPTEMBER 17, 2013

Gen Y consumers value loyalty in branding, influenced by peer reviews and brands introduced to them as children, according to a new Concentric Marketing study, “ Everything You Thought You Knew About Millennials Might Not Be True.” Workout classes were taught during the day. Live bands performed at night. The Friend Factor.

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Association Universe

Conference Circuit: 2014?s Events in Review

Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

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