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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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JUNE 17, 2022

Membership marketing. Tony Rossell from Marketing General Inc. shares the seven deadly sins of membership marketing. He also suggests next steps to help you repent for those marketing sins. Marketing Maturity for Nonprofits (Nonprofit Conversations with Cecilia Sepp, CAE ). Climate change. Host: ASAE.

DC 39

DC Revenue Washington Leadership 39

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NOVEMBER 6, 2020

Innovation and membership growth. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. MemberSuite digs into that finding and explains how to create a culture of innovation that delivers real membership value. Mon 11/9 at 3 p.m. 1 CAE credit.

Learning Management System 285

Learning Management System Education Communications Technology 285