WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. Cohen, I’m going to only talk about career stages and ages.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

OCTOBER 12, 2018

Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. Gen Z, Millennials & Gen X: Exploring Generations and Online Reviews. 1 CAE credit. More info/register.

DC 170

DC Las Vegas Washington Review 170