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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership.

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Member, Meet Sponsor: A Model for Reaching Under-Served Segments

Associations Now

That’s how much it cost students to join AIChE before 2007. ASAE’s Diversity Executive Leadership Program fits the mold, too: Aimed at developing minority leaders in associations, DELP has been sponsored since its founding by the Detroit Metro Convention and Visitors Bureau. Fifteen dollars. That’s it!

Metro 40
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SCD Group: Association Strategy: Hire Slower, Fire Faster

SCD Group

Be very clear on communicating the consequences of failing to meet established goals. Just think how much time and money would have been saved if a little more were invested on the front end of the employment process than all the costs (both real and psychological) in "managing out" misfit employees on the back end. Carl earned a Ph.D.

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Reinvent What You Do, Not Who You Are

Association Subculture

How students can't cope with rising tuition costs without incurring massive debts. Members" are not "markets" and we should not allow ourselves to re-define humans this way. And now, Detroit. Our beloved Detroit is in danger of losing its soul. This has been happening in Benton Harbor, in Flint and other towns.

Detroit 100