Remove Communications Remove Detroit Remove Examples Remove Innovation
article thumbnail

What to Do When Membership Is Booming?

Associations Now

For decades, RIA focused mainly on the auto industry in Detroit. But more recently, Doyle says, companies in other sectors and cities have come on board, diversifying the association’s member community. A lot of these innovations are coming out of startups, so we really had to refocus on members. Expanded meeting experiences.

article thumbnail

Don’t Just Use Data, Keep Reinventing Your Data Strategy

Associations Now

It offers a great example for associations to follow. Two decades ago, one of the most innovative software-as-a-service (SaaS) products ever created by a major company first saw the light of day. It came from Detroit. A Rare Example. It’s still going strong. And it didn’t come from Silicon Valley, either.