Associations Now
AUGUST 7, 2018
For decades, RIA focused mainly on the auto industry in Detroit. But more recently, Doyle says, companies in other sectors and cities have come on board, diversifying the association’s member community. One example: the emerging field of collaborative robotics, which produces machines designed to work side by side with humans.
Associations Now
MAY 4, 2017
Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.
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Associations Now
NOVEMBER 15, 2016
It offers a great example for associations to follow. It came from Detroit. But (despite the obvious hardware element) it most certainly is designed like one, with a monthly fee for access to a wide variety of communications tools—including directions, emergency services, and vehicle diagnostics. A Rare Example.
Associations Now
AUGUST 24, 2015
Nonprofit communications pros reveal the wisdom behind their craft. The guide, rife with insights from five nonprofit communications pros, offers a step-by-step breakdown of how to plan, execute, and analyze social media campaigns. For example, nonprofit consultant Beth Kanter provides insight into how to make social more strategic.
Associations Now
MARCH 22, 2017
There are plenty of examples where the “special sauce” of joint membership can grow or support local chapters. It’s a critical advantage for the Global Business Travel Association, where joint membership makes it possible to communicate directly and efficiently with their 9,000 members, based in 39 chapters spread across the world.
Associations Now
AUGUST 11, 2015
Too much tweeting, texting, and posting is creating distance between people and making communication more superficial, according to MIT professor and author Sherry Turkle, speaking to #ASAE15 attendees. Given that the mere presence of a device can change the communication dynamic, people need to “respect its power,” Turkle said.
Associations Now
SEPTEMBER 14, 2015
One issue, for instance, involves what she calls implicit communication—the ways we call, email, or simply talk to one another that we tend to take for granted. Meyer points to a couple of direct examples of this disconnect. If you’re going to go in with that gun-slinging American approach, it won’t work.”.
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