Associations Now

AUGUST 7, 2018

For decades, RIA focused mainly on the auto industry in Detroit. But more recently, Doyle says, companies in other sectors and cities have come on board, diversifying the association’s member community. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics.

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Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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Association Subculture

MARCH 25, 2013

Members" are not "markets" and we should not allow ourselves to re-define humans this way. For example, Michigan has been systematically removing elected city councils and boards and replacing them with appointed (not elected) "financial managers." And now, Detroit. Our beloved Detroit is in danger of losing its soul.

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Associations Now

MARCH 22, 2017

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership. National Advantages.

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Associations Now

SEPTEMBER 14, 2015

One issue, for instance, involves what she calls implicit communication—the ways we call, email, or simply talk to one another that we tend to take for granted. Meyer points to a couple of direct examples of this disconnect. Wallack, Global Markets Executive at the Society for Human Resource Management.

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Associations Now

MARCH 2, 2016

Just a few more examples to add to the two above: The Society for Neuroscience “ grants about 70 awards each year , worth more than $100,000 total, assisting students, postdoctoral fellows, international delegates, and even science-journalism­ students” to attend its conferences.

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SCD Group

JULY 23, 2012

Be very clear on communicating the consequences of failing to meet established goals. Prior to opening his own consulting practice he was an executive with Aon Consulting and Spherion and held HR management positions with Union Pacific and SBC Communications. Integrated Marketing Tip for Associations and Nonp. Subscribe via RSS.

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