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Association Brain Food Weekly: 5.1.20

Reid All About it

Christina (Tina) Marmor, Director, Marketing Events, Fonteva. With association advocacy efforts on Capitol Hill never more urgent, who does Congress listen to in an over-communicated world? What do congressional staffers believe are the most effective communications tactics for influencing undecided Members of Congress?

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Moose to MOOCs and 3 other articles for association executives

SCD Group

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered. Markets become unpredictable. As a leader?

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The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Based on a show of hands, most in the packed seminar that I alluded to above said dues accounted for at least half of their organizations’ total revenue, but other sources were contributing more and more each year.

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The Leadership “Advantage”

The Membership Blog

At a recent meeting of the Georgia Society of Association Executives (GSAE) I attended a break-out session on membership communications. 2) Communicating the benefits of membership to members and prospects. 2) Communicating the benefits of membership to members and prospects. The results were interesting.