Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North
Association Adviser
JULY 26, 2016
Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ If so, how did you choose that partner? AK: RFPs and proposals were sent to five branding firms we felt could meet our needs. It’s about how to identify and develop one’s own direction.
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