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It’s Time to Get Creative

Association Success

How some associations are being bold with their marketing campaigns - and why it's working. When it comes to marketing your organization, these two facts can provide the inspiration for novel and creative ways to broaden your reach and strengthen your impact. Oregon Dental Association. People love to be surprised.

Oregon 60
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Cheap and Cheerful Audience Analysis for Nonprofits

Beth Kanter

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. Have they taken action on your issue in the past?

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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Individuals from North Carolina, New Hampshire, West Virginia, Oregon, and Idaho stand alone as delegates from these states. Fun w/ wine.