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Stronger by Association: Battle for Relevance: How Twitter, Harvard.

AMR Management Services

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. HBR’s print advertising revenues dropped 24 percent in 2009. ► August. (3).

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Stronger by Association: Battle for Relevance: How Twitter, HBR and.

AMR Management Services

When AMR surveys members about the benefits their associations’ provide, members of 15 of our 20 association clients cite “networking and knowledge sharing” within the top three benefits of membership. Most associations rely on membership for revenue, typically 30-50 percent of net profit. ► August. (3).