Optimist Consulting

MAY 22, 2014

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. Taking your members along with you. Talking to members. Communications Membership'

Project 100

Project Marketing Committee Proposal 100

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. It’s the underlying principle of Inbound Marketing. CAE credits.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. To get a healthy ratio, CSAE first marketed the event to executive members.

Team 40

Team Committee Library Review 40

Associations Now

JANUARY 22, 2016

“Attendance isn’t as projected.” So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. Also, be sure to communicate to them on multiple channels. What’s the worst-case scenario?

Boston 40

Boston Project Social Media Communications 40

Guilt by Association

AUGUST 17, 2010

These days, we’ve seeing another branch of the conversation emerge and begin to dominate: How does everything fit together in a single, cohesive marketing communications ecosystem? For every association, every community, and every audience, the details of the answer will be different. The marketing funnel is still relevant.

Communications 40

Communications Strategy Marketing Chicago 40