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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Noelle San Jose.

San Jose 369
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LinkedIn’s Data Harvesting Under Fire: What You Can Learn

Associations Now

The episode can offer associations insights on how they should conduct their own email-marketing programs. The case is a good example of the need for marketer clarity. The class-action suit, filed in San Jose, California, states that users have no recourse to stop the messages going out in their names.