Association Adviser

MARCH 13, 2023

This one-hour webinar reviews marketing trends and actionable takeaways to take your marketing plan to the next level. We will share why marketing plans are important, the essential components to consider, and why aligning the plan to meet your association goals is essential.

Marketing 78

Marketing Strategy Review Content 78

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Higher Logic

JUNE 27, 2017

Email communication suffers when we’re busy or our inboxes are clogged with to-dos. That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. Here are three top findings to help your organization improve email communication today. Open Rates.

Marketing 159

Marketing Communications Guidelines Content 159

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

Optimist Consulting

MARCH 30, 2015

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. I outline my suggested steps to more integrated communications at your membership organisation below: Decide to integrate. Set a budget.

Communications 100

Communications How To Team Tools 100

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible.

Video 88

Video Social Media Committee Team 88

Optimist Consulting

MARCH 30, 2015

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. I outline my suggested steps to more integrated communications at your membership organisation below: Decide to integrate. Set a budget.

Communications 100

Communications How To Team Tools 100

Optimist Consulting

MARCH 30, 2015

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. I outline my suggested steps to more integrated communications at your membership organisation below: Decide to integrate. Set a budget.

Communications 100

Communications How To Team Tools 100

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JUNE 30, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program and more. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry. Change and culture. More info/register. More info/register.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. Host: Cvent.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

APRIL 19, 2024

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Newsletter 250

Newsletter Content Social Media Education 250

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). How can you segment them? .

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Associations Now

MARCH 20, 2019

In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. Working without a marketing plan? But that’s not really true.

Content 93

Content Strategy Marketing Review 93

Higher Logic

FEBRUARY 21, 2020

G2 crowd reviews or tweets). By providing a simple way for them to do so online, you can position your business as the first outlet they go to (which can prevent bad public reviews). Are your digital communications tailored to customers’ interests? Customer marketing is becoming increasingly important to tech companies.

eBook 286

eBook Tools Products Communications 286

Reid All About it

OCTOBER 6, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. Another take on the young professional recruitment challenge comes from James Young of Product Community. Content marketing. Next gen membership #1. Association deathwatch.

Revenue 256

Revenue Certificate Tools Innovation 256

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Association Adviser

NOVEMBER 16, 2016

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey. The 2016 study found that the No.

Communications 60

Communications Social Media Survey Strategy 60

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising. More info/register.

Education 256

Education New Hampshire Tips Technology 256

NXUnite

OCTOBER 24, 2023

Additionally, you can create abbreviated versions of your standard application form for times of crisis and mark them for expedited review. Grants Management allows you to set up action plans defining the necessary steps and documents that anyone reviewing applications must complete. Tools that standardize due diligence tasks.

How To 130

How To Guidelines Review Tools 130

Achieve

MAY 15, 2024

Or, maybe you’ve recently reviewed your financial statements and found that you need more funds for a renovation. Review eligibility and guidelines. Keep your lines of communication open in case they contact you with additional questions or requests for extra materials. Communicating with the grantmaker.

How To 52

How To Proposal Guidelines Illinois 52

WBT Systems

FEBRUARY 20, 2018

A sunset review process provides guidance (and cover) for these difficult decisions. Data is both the red flag and the evidence you’ll need during the sunset review process. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Value to market.

Education 160

Education How To Certificate Committee 160

Freestone

MARCH 14, 2024

Freestone LMS has reviewed the top learner engagement strategies to foster a successful continuing education program. Set clear learning engagement goals Setting and communicating clear learning engagement goals will help you pave a way to greater learner engagement. Look no further!

Education 91

Education Strategy LMS Learning Management System 91

Associations Now

NOVEMBER 18, 2019

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. That’s because email isn’t just about your message.

Email Marketing 97

Email Marketing Marketing Newsletter Review 97

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

NOVEMBER 16, 2018

Retirement is going extinct, says Harvard Business Review. Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Agility PR ).

DC 235

DC Washington Indiana Review 235

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. We know our communications. Custom communications start with custom surveys. So, where is the disconnect?

Communications 61

Communications Content Survey Analysis 61

Disciple Media

APRIL 26, 2023

Whether your online community is designed to strengthen your brand or rally people to a cause it’s a great way to get your particular message across to a diverse and disparate community of likeminded individuals who otherwise might never have had a way of coming together. Right now it is limited to PayPal and Stripe.

Price 36

Price Review Video Library 36

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. 1 CAE credit. More info/register.

Survey 256

Survey Project Strategy Education 256

Association Adviser

OCTOBER 13, 2016

Reviewing metrics in the association world can mean anything from budget inspection to monitoring growth in Twitter followers. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree.

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

MARCH 8, 2024

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience.

Technology 370

Technology Strategy System Education 370

Reid All About it

SEPTEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat.

LMS 266

LMS Revenue Education Strategy 266