Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. However, the outlook isn't all bleak.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Associations Now

OCTOBER 31, 2018

Recruiting software can help HR teams become more efficient, but before you jump on board, you’ve got to know which function you’re looking to improve. If so, your association might want to consider implementing recruiting software, applications or algorithms that help HR professionals do their jobs more efficiently.

Recruiting 63

Recruiting Recruitment Software Review 63

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 276

Maryland LMS Revenue Strategy 276

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge.

Las Vegas 359

Las Vegas Innovation Communications Education 359

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively.

Strategy 130

Strategy Software Social Media Discount 130

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. Bulletin describes how a membership app helps improve engagement by providing a centralized communication channel for members. by Wilfred M.

Arlington 259

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MemberClicks

JULY 31, 2024

Membership chairs perform a lot of duties, the main ones including recruitment, engagement, and retention … as well as reporting on how well each of these activities goes. Membership Recruitment Prime among membership chair responsibilities is the task of developing strategies for attracting new members. Let’s take a closer look.

Recruiting 52

Recruiting Recruitment Social Media Review 52

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s by Tobiah Black, The Public Domain Review Beautiful.

Arlington 259

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MemberClicks

JUNE 26, 2024

When you give your ambassadors the tools and resources to represent your brand, you boost marketing efforts and create loyalty among the program’s members, which, in turn, leads to increased brand awareness and business growth. Because this type of promotion is more personal, it is often seen as more authentic than traditional marketing.

How To 52

How To Handbook Social Media Guidelines 52

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Online community. You can no longer give your online community a half-hearted effort.

DC 206

DC Recruiting Recruitment Washington 206

Association Success

SEPTEMBER 17, 2020

Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional. Like marketing materials, your job postings should be interesting, engaging and tailored to fit your company’s style. Communicate your bigger purpose.

How To 190

How To millennials Recruiting Recruitment 190

Reid All About it

JUNE 7, 2024

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Host: ASAE Speaker: Catherine Hackney with Confident Communities Consulting Tue 6/11 from 12 to 2 p.m. – IYKYK) | by B.

Chicago 259

Chicago DC Washington Strategy 259

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships.

North Carolina 254

North Carolina Newsletter Email Marketing Revenue 254

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 276

Strategy Video Technology Innovation 276

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. What is a Membership Drive? Are your benefits unique?

How To 130

How To Discount Social Media Software 130

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends. 1 CAE credit.

Revenue 259

Revenue Strategy Member Engagement United States 259

Wild Apricot

DECEMBER 21, 2017

Salesforce Recruitment, Onboarding and Training. Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. Recruit, on board, and train sales staff. Implementation of Recommended Compensation and Incentives Program. Allocation of Accounts and Sales Territories. Process and Performance.

How To 404

How To Process Tools Team 404

Reid All About it

OCTOBER 6, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. Another take on the young professional recruitment challenge comes from James Young of Product Community. Content marketing. Next gen membership #1. More info/register.

Revenue 259

Revenue Certificate Tools Innovation 259

Associations Now

SEPTEMBER 28, 2018

In communications with members, do you talk too much about yourself? Periodically, SVU reviews marketing language and removes any instance of the words “I” or “we.”. A concentrated, staff-wide effort to review marketing and promotional language can help an association recruit, retain, and win back members. “It

Recruiting 94

Recruiting Recruitment Review Discount 94

Associations Now

JANUARY 8, 2024

To create a community of active contributors, organizations should ensure that their internal departments work together to spread the word about their publications, make it easy for authors to contact staff, and get in the habit of reaching out to authors to celebrate their successes.

Process 124

Process Review Team Recruiting 124

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Quick hits. Ernie Smith, Associations Now ). Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 271

Arlington Technology Strategy Los Angeles 271

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

DC Washington Learning Management System LMS 276

Reid All About it

OCTOBER 9, 2020

At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

JULY 21, 2023

Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Hear tips to recruit and retain these generations.

Atlanta 195

Atlanta millennials Price Technology 195

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Career pathways.

millennials 307

millennials Montana Class Education 307

NXUnite

FEBRUARY 19, 2024

To understand healthcare analytics in action, let’s review a few examples. This could be translated into refining communication of employee expectations or optimizing employee recruitment to narrow an organization’s list of candidates to those that best fit your culture. The post What is Healthcare Analytics?

Examples 130

Examples Analysis Software Library 130

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. The 2024 survey is now open. More info/register.

Survey 259

Survey Project Strategy Education 259

Reid All About it

MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Dive deeper into the foundational elements of digital marketing success.

Nashville 370

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NXUnite

NOVEMBER 14, 2023

Recruit and retain more volunteers. Since 66% of volunteers indicate that making a difference in their community is their primary motivation for getting involved, the prospect of making an even greater difference can turn them into regular volunteers for your nonprofit. Recruit more top talent. In fact, three out of four U.S.

Guidelines 130

Guidelines FAQ Recruiting Recruitment 130