Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Mapping the Journey to Long-Term Member Engagement. Here are the educational events scheduled for next week. Tue 5/7 at 2 p.m.

Tucson 262

Tucson Phoenix Products Tools 262

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

OCTOBER 4, 2016

Our solutions are not the exact solutions members need to solve their problem. We are boring so members tuned out long ago. Or the communication is too complex. Learn why they are engaged and you will see how to engage everyone else. Related articles: The stories members make up. Or we spam them too much.

Price 127

Price Products Member Experience Communications 127

Smooth The Path

APRIL 24, 2018

Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences. Can you stand in your member’s shoes and do this? Related: Member Engagement Research.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95