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Association Brain Food: 4.12.24

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Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Staff meetings. 1 CAE credit. Host: Billhighway Speakers: Elizabeth Weaver Engel, M.A., 1 CAE credit.

Revenue 256
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Association Brain Food: 10.6.23

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GrowthZone explains how to improve morale and reduce employee turnover by providing a more enjoyable, rewarding, and humane work experience. They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Content marketing. Fri 10/6 at 12:30 p.m. More info/register. .

Revenue 256
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Association Brain Food Weekly: 7.2.21

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Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience. Presenters: Jonathan Cooper, Communications Manager at NAES.

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Association Brain Food Weekly: 3.25.22

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Susan Spilka, Strategic Communications Consultant and Co-founder of the Workplace Equity Project. Successful hybrid events prioritize both the virtual and in-person attendee experience, rather than favoring one over another. Hear how to implement retargeting to achieve your organization’s strategic communication goals.

Revenue 195
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Association Brain Food: 7.21.23

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The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. 1 CAE credit. More info/register. More info/register. 1 CAE credit.

Atlanta 195
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Association Brain Food: 12.1.23

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Watkins, CAE, Senior Vice President, Member & Component Services, American Institute of Architects Benita Queen-Stocks (moderator), Director of Membership and Programs, Northern Virginia chapter, National Association for Industrial and Office Parks *All events are online at Eastern Standard Time unless otherwise noted.

Arlington 266
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Association Brain Food Weekly: 9.10.21

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Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. Cathy Song Novelli, SVP of Marketing and Communications, Hubilo. 1 CMP credit. .

Strategy 195